Ponce City Market Tour

The Atlanta Chapter members had the pleasure to tour the Ponce City Market project, graciously hosted by Jill Ayers, Rachel Einsidler (Design 360), Anna Marissa Fetz and Jessica Walburn (Jamestown) on October 27, 2014.  The tour’s 25 slots were snapped up in a record 2 hours - a very popular tour!  Fabricators Henry International (Grant Henry, Josh Wolfe and Jennifer Wolfe)) were on hand to answer questions regarding construction and logistics of making and installing over 2400 signs, including 2,000 feet of neon tube, 16 foot tall illuminated channel letters to be mounted rooftop and a spectacular 71 foot tall blade sign. 

The wayfinding design harkens to the storied history of the original Sears & Roebuck building with nostalgic use of color palettes, materials and images from some of the original catalogues and products.  The decidedly low-tech approach is a refreshing change in the world of constant digital media.

When Travel + Leisure magazine recently released its list of the World’s Coolest New Tourist Attractions, Atlanta’s Ponce City Market made the list even though it’s still under construction.

The magazine summed it up perfectly: “Just off the BeltLine—Atlanta’s network of trails and parks that follow former rail lines—a $250 million redevelopment is turning a massive Sears, Roebuck & Co. into a multiuse beacon of regenerative cool.”


Coming up on November 13, 2014 12PM, please join SEGD ATL for a presentation by Convergent Media hosted by Perkins + Will. Sign up today!

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