Podcast | 2013 SEGD Global Design Awards: A Follow-Up

Podcast 2013 Awards Follow-Up


What you will learn

In this webinar, 2013 Global Design Award winners talk about their projects, what made them successful, and how elements of collaboration, project design development, and client relationships contributed to the outcomes of their projects. Representatives from RSM Designand Genslerjoin us to discuss their award-winning projects and the ideas and processes behind them.

RSM Design’s Harry Mark, Kyle Richter,and Suzanne Redmond Schwartz discuss their project, Base Camp Charlie.They emphasize the importance of keeping the client’s needs in mind from planning and design to material selection to implementation. With a focus on collaboration, the RSM team engages in a detailed discussion of their winning project including considerations about planning, material selection, and designing for an evolving environment.

The Gensler team talks about their project, the OLSON Branded Environmentin Minneapolis. Jason Hall, the Gensler representative, discusses the behind-the-scenes work that goes into creating a successful branded environment that was cohesive and consistent with the client’s values. Jason talks about keeping these values in mind throughout the whole design and storytelling process to achieve cultural relevance and consistency. Gensler is a fully integrated, multidisciplinary design firm, so collaboration and convergence were important in designing this project and are the pillars that make Gensler so successful. 


This course focuses on case studies from two award winning projects from the 2013 SEGD Global Design Awards:

  • Gain insights from the designer teams from these award winning projects
  • Designers will discuss both the design as well as the fabrication and implementation processes
  • Overview of the 2013 SEGD Global Design Awards
  • What goes into making an award-winning, successful design project?
  • Ideas and process behind award-winning projects
  • Taking into consideration client needs
  • Strategizing and simplifying in the design process
  • Material selection for design projects
  • The importance of collaboration in designing award-winning projects
  • Creating fully integrated branded environments
  • Cultural consistency and relevance in branded environments
  • Using client’s values to achieve a cohesive environment


Questions Answered

  • What performance criteria were required for the environmental graphics?
  • How were material selections made?
  • Describe the material and finishing processes, and what kind of innovations were unique to this project?
  • What was the role of the fabricator and at what milestones and design decisions did the fabricator become integral to the built experience?
  • Describe the design development and prototyping process including selections of color, typography, scale requirements, etc.
  • What kind of scale mockups were created?
  • Were any on-site user tests involved in the development process?
  • Will this project serve as a model for all future camps, or would the design be modified to reflect the characteristics of individual camps?
  • How does a 100+ year old organization deal with legacy as it evolves for the next generation?
  • Who comprised your design and project teams?
  • Describe how the experience and brand strategy was developed from the client’s values, their experience, and the kind of story they wanted to create in their space?
  • The various graphic elements tell a set of unique stories; can you walk us through the experience narrative from the perspective of typical users such as employees and visitors?
  • You used a diverse set of design languages, from perspective type to string to fragmented mirrors. Describe the material treatments and how you chose their placement and applications.
  • The commissioning of a string artist was noted by the design jury as an innovative element. How did this design element come about, and how was it executed?
  • Collaboration across design teams is a way of life in EGD. What was the collaboration process on this project? In an era of increasing convergence across disciplines where do the traditional boundaries of interior design, graphic design, and even art, stop? How do you manage those boundaries within the office, and between offices (as in the case of this particular project)?
  • How do you prepare your offices to make more opportunities for designers across disciplines?
  • What type of user experience has been documented so far? 
  • What has the feedback from OLSON been?
  • Any insights on finding the right imagery to tell the story of a project when submitting it for an award? 


Course Materials

  • This course contains 1 podcast with 2 accompanying PDF presentations.



  • Approximately 58 minutes




Presented in 2013 

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