Poblocki Sign Company

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Exceptional signage has a powerful influence on your brand. As a national leader in the architectural signage industry, Poblocki Sign Company creates innovative solutions for exterior, interior, digital and wayfinding signage. We use a collaborative concept-to-completion approach that integrates the design, engineering, fabrication, project management and installation components of your sign project. Our commitment is delivering signage that enhances how your brand engages, informs and connects with your audience.

Custom signage projects require an understanding of your brand identity and project objectives. Our collaborative process moves from project consultation, through design and engineering, to fabrication and installation. Our project management expertise ensures a hands-on, low-risk approach resulting in unique, quality signage that exceeds your expectations.

Each customer has different objectives, preferences and budgets for their signage project. Our process begins with a thorough consultative phase that ensures their needs are clearly understood, and allows our sales team to effectively recommend the appropriate solution. With Poblocki’s decades of industry experience, we will exceed your expectations.

We’ve featured one of our projects to illustrate our ability to solve problems and create unique signage solutions for our customers. The following example highlights the challenge, solution and results of a unique signage application.

Poblocki partnered with Robin Gohsman, president of City Lights Brewing Company, to design and create the exterior signage for the newly renovated state-of-the-art brewery in the heart of Menomonee Valley in Milwaukee.

City Lights Brewing Company envisioned exterior signage that would be a mixture of old school and new age, be representative of the rich history of the Milwaukee Menomonee Valley and be bright and iconic with a modern appeal. The sign would go atop a five-story octagonal tower and would need to be visible from the Interstate. The roofline and age of the building made it difficult to accommodate the large size sign that would allow it to be most visible.

Poblocki engineered the steel structure along with the logo to fit the building. An exterior sign with letters 3 feet, 9 inches tall was created for maximum impact. Unlike typical channel letters, the sign was designed using open face channel letters with individual LED bulbs. A large steel frame structure was engineered to allow the large sign to be mounted onto the building. It included a framework that slid into the building structure and was mounted to a floor 20 feet below the roof, as well as numerous other significant supports and mounting features.

The Menomonee Valley is very dark at night, so the sign is incredibly bright, eye-catching and visible. Due to the height and placement, over 250,000 cars pass it daily and are able to see it both day and night. The project received a significant amount of press coverage in the media due to its uniqueness. The City Lights Brewing Company owner was very pleased and is moving forward with additional signage.

Contact John Lerand at 414-453-4010.


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