Poblocki Lights Up Milwaukee Theater

Riverside Theater marquee, Milwaukee, by Poblocki Sign Co.

Poblocki Sign Company(West Allis, Wis.) created the new marquee signage for Milwaukee's historic Riverside Theater.

Poblocki has maintained the sign on the facade of the 90-year-old landmark theater for many years, but as the theater has been undergoing renovations, it was time for a new look. The marquee and 48-ft.-tall blade sign were fabricated and installed by Poblocki, giving a fresh (and bright) new appearance to the theater in downtown Milwaukee. Watch a video of the fabrication and installation here.

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