With the goal of improving the customer experience for its 40 million annual passengers, Miami International Airport has recently completed wayfinding packages for its North, Central and South Terminals using standards developed by Labozan Associates. The key challenge of the program was to reduce signage to reduce clutter--without compromising wayfinding ease. MIA is the site of SEGD's 2016 Wayfinding Event April 14-15 and this is your chance to tour the airport and learn from the challenges of planning and designing this international gateway!
Richard G. Garcia, RA, Chief of Airport Signage for the Miami-Dade Aviation Department, says the new wayfinding program focuses on key placement of signage where architecture is counterintuitive, integrating new areas of the terminal with the old and improving the experience for passengers entering the Federal Inspection Services (Customs) area. A separate wayfinding program was completed for ground transportation and the Miami Intermodal Center (MIC), with 100+ stand-alone ground-mounted pylon signs. In a separate project, a new 200-ft.-long video ribbon sign was installed recently in MIA's N Terminal arrivals area using a NanoLumens product.
Garcia and Joe Labozan, Labozan Associates, will share their experience developing the program as part of the 2016 Wayfinding Event. Their April 14 session, Planning and Designing an International Gateway, will be augmented by a tour of the airport on April 15.
MIA's status as an international gateway means that a large part of its 40 million annual passenger activity is for international origin & destination (O&D) and connecting passengers. Signs use bilingual messaging (English/Spanish). To help improve the experiences of passengers arriving via Federal Inspection Services (FIS/Customs), the new NanoLumens ribbon display greets passengers as they proceed to the meeter/greeter lobby and exit the terminal. "The content displays imagery of Miami and South Florida so customers will experience a sense of place once they arrive at MIA," says Garcia. " The imagery, along with welcome messages, provide colorful photos and videos of iconic views of the regional landscape."
MIA's wayfinding system also integrates a high level of digital signage for directional and informational purposes. LED digital signage is integrated with static signage in the South and North Terminals, allowing the airport to make quick revisions to messages when necessary. Digital FIDS and BIDS are placed throughout the airport and are controlled using the AOIS (Airport Operating Info System). In addition, American Airlines airport app includes MIS and reflects current information on MIA directories and the MIA airport app.
Static directional signage, most illuminated, was fabricated by Architectural Graphics Inc. and Baron Sign Mfg.