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With the opening of a $37.5 million state-of-the-art facility, the University of Alabama at Birmingham recently unveiled the new home of the Collat School of Business and the Bill L. Harbert Institute for Innovation and Entrepreneurship. Designed by Williams Blackstock Architects of Birmingham and Robert A.M. Stern Architects of New York City, the 108,000-square foot educational center was created to provide a modern and innovative learning environment. Wanting an eye-catching display that would acknowledge all those you helped make the new facility possible, the University worked with the visual design specialists at Fravert Services who installed a free-flowing FLEXUltra LED video design from Nashville-based PixelFLEX™.
“Initially, we were brought onto the project through the general contractor, and we began with a visioning session to best understand what type of environment the University wanted to create,” began Drew Fravert, project manager, Fravert Services. “Since they had been in their old facility for quite some time, they really wanted the new building to serve as a testament of success to their business and entrepreneurship programs. Additionally, they wanted to recognize the donors who funded the construction in a unique way, so we created a completely custom LED video design using a series of FLEXUltra LED video tiles.”
A dynamic, high definition and curve-able LED display, the FLEXUltra allows boundless opportunities with each frame manufactured specifically for the installation. Utilizing the ideal tile size for deployment of both 16:9 and 4:3 video ratios, FLEXUltra has a 160° horizontal and vertical viewing angle and the fully front-serviceable panels. With a 3869Hz refresh rate, FLEXUltra panels are available in 1.2mm, 1.6mm and 1.9mm pixel pitch options.
“When we started the design process of how to incorporate the digital display into the lobby, we went through the standard rectangular concepts, but it just wasn’t representative of the innovative nature of the school,” continued Fravert. “Knowing that LED video gave us the ability to be more creative, we started toying with the idea of using the individual PixelFLEX modules to create something truly interesting. Since this would not only serve as the donor wall, but also a recruiting tool for perspective students and faculty, the custom nature of the design would allow us to best demonstrate where the University is headed, and what it means to be a student at the school.”
Now open, the new home of the Collat School of Business and the Bill L. Harbert Institute is quickly enhancing the learning experience for the next generation of business leaders at the University of Alabama at Birmingham. Knowing the effect that technology can have on an educational or any environment, it is the custom design abilities of LED video that Fravert believes holds its greatest value.
For more information, visit PixelFLEX at pixelflexled.com