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When approached by a worldwide technology leader to create the story of the Internet for their Washington D.C. headquarters, experiential design specialists at Hyperquake (Cincinnati, Ohio) worked with the integration firm Whitlock and Nashville-based PixelFLEX™ to install a visual work of art using FLEXUltra LED video with impact-resistant PixelShield.
“The client desired to pair a visually striking digital installation with compelling content that demystified and revealed the physical nature of internet infrastructure,” began David Berninger, project manager at Hyperquake. “Since this piece would be a digital sculpture as opposed to a simple video display, we needed a high-definition solution that was visually seamless, versatile, and cost effective; which would allow our client to demonstrate the importance of an investment in innovation to deliver the future.”
Replacing an outdated LCD monitor wall, he was confident that a FLEXUltra solution would allow them to better tell the story necessary through a unique and engaging visual experience. Now complete, the new digital sculpture entitled “This is the Internet” has been creating quite a stir inside the lobby of the Washington D.C. corporate headquarters. Drawing on the power and performance which can only be found through an HD LED video system, the story of the worldwide web is being told like never before.
“The structure is a custom fabricated piece consisting of five wood and metal frames that are cleated to the installation surface,” added Berninger. “Using a robust media server, which is tied into a Crestron system for on-demand control, the dynamic content was then created to be shuffled around as necessary and still flow together seamlessly.”
For more information, visit pixelflexled.com