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Peter Krikhaar is Managing Director of Endpoint in Dubai. As an experienced brand expert, he is passionate about the importance of brand implementation and how best to realise brand potential in the built environment, to enhance reputation and ultimately brand value. Peter has a background in business administration and was Director at VIM Group prior to Endpoint, delivering transformational brand change to many international blue-chip clients.
With over 20 years experience in building businesses and leading teams, Peter Krikhaar has been involved in large identity change programs for companies like Emirates NBD, Airbus Group, Mediclinic, EY, Skoda and British Gas, dealing with all aspects on client, agency and supplier side.
Currently Peter drives Endpoint forward in the wider Gulf region to help achieve the company’s ambitious 2020 Vision. he leads a team of people based in Dubai helping many local brands, agencies and architects to deliver the brand promise in the built environment.
Peter Krikhaar speaks three languages, English, Dutch and German. As a family man he enjoys spending time with his wife and two kids, and despite his frequency of business travel he still enjoys travelling in his spare time. He is a big football fan, and like reading a good book.