Titletown, a new civic park, recently opened in Green Bay, Wisconsin, home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Pentagram created the identity and environmental graphics for Titletown, which recently opened in Green Bay, Wisc.—home to the Green Bay Packers and adjacent to their legendary Lambeau Field.

Titletown takes its name from the nickname for Green Bay, which has won 13 NFL world championships, the most of any city. The logo was designed as a double “T” monogram built around the shape of football goal posts. Pentagram’s signage and wayfinding elements integrate materials found throughout the stadium and the site and are functional, enduring and support the spirit of the park.

The 45-acre district was developed to engage fans and offers a full range of activities for families and the community. The first phase is a 10-acre park and plaza that encompasses dozens of fitness-related programs, including a unique 45-foot tall snow-tubing hill, children‘s playgrounds, an ice-skating pond and trail, a timed 40-yard dash course and a full-size football field—all open to the public.

Read more at pentagram.com