Pentagram - Menil Collection

Photo of packaging and graphics for the Menil Collection DVDs

Pentagram (New York) designed DVD packaging and graphics for a series of newly restored documentary films about works and artists in the Menil Collection, the art museum in Houston. Designed by Eddie Opara and team, the series includes the films The Rothko Chapel (1972) and Max Ernst Hanging (1973), directed or co-directed by Francois de Menil, son of the museum’s founders, Dominique and John de Menil. For the packaging, the designers created a clean, elegant, and modern system that unites the series while showcasing the individual films and artists.

Other new and recent work includes a new fall campaign for Saks Fifth Avenue, which helped shoppers with a series of humorous flowcharts. Designed by Michael Bierut and his team, the diagrams appear on shopping bags, print promotions, and advertising for the luxury retailer. Each flowchart began with a problem posed in a circle (“Uh oh, is that today?”) and branches off at different decision points as shoppers consider their options. All paths lead to Saks, represented by the store’s square logo, also designed by Pentagram.

The firm also completed work including a comprehensive new identity for Weight Watchers, a new identity for the Royal Academy of the Arts in Britain, a playful Christmas campaign for Swarovski, and the design of a new branch of M&T Bank in Newburgh, N.Y.

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