Pentagram - NYC DOT Look!

Photo of LOOK campaign for New York City

Pentagram (New York), working with the New York City Department of Transportation, has designed a playful new symbol and campaign that reminds pedestrians and drivers to look out for each other before entering crosswalks and intersections; “LOOK!”—created by Michael Bierut and team—is being introduced with a marketing campaign written and designed by Pentagram.

Abbott Miller of the firm has designed Doris Duke’s Shangri La, a new exhibition and book that go inside the “inventive synthesis” of the visionary fantasia that was the Hawaiian estate of the heiress Doris Duke; the exhibition is on view at New York’s Museum of Arts and Design before travelling across the country. 

Fashion’s Night Out is the annual celebration of fashion and design at stores around the world; working with Tishman Speyer, who own and manage Rockefeller Center, Michael Gericke and his team designed an elegant promotional campaign for the event that featured the Center’s iconic architecture conceptually paired with fashion-related symbols.

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