Pentagram (New York) Partner Michael Gericke and his team designed a bold program of large-scale environmental graphics for the new U.S. headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100% mobile: no one has an assigned desk, not even the company president. Pentagram’s iconic graphics help foster a spirit of connection for a new collaborative way of working.
Gericke, with Associate Don Bilodeau and their team, worked closely with GSK and Francis Cauffman, the building’s interior architects, to develop the graphics for the unique, 208,000-square-foot offices. Conceived as a healthy and sustainable headquarters for a company with wellbeing as its focus, the modern, contemporary interiors are open and loft-like, with a series of gathering spaces that include shared work stations, team tables, and meeting areas. Pentagram’s large-scale graphics were inspired by the idea of connections, with dot-to-dot networks forming images that convey a dynamic sense of community and suggest collaboration, interaction, and creativity.