Pavani Yalla

Pavani Yalla, Second Story
Atlanta

SEGD Global Design Awards

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Over the past 14 years Pavani has applied her skills at the intersection of design and technology to create human-centric experiences for diverse, public audiences.

As Experience Design Director for Second Story, Pavani oversees the practice of experience design and content strategy across studios in Portland, New York, and Atlanta, where she is based. In addition to leading award-winning projects for both commercial and cultural clients, Pavani spearheads the creation of new methods and tools for the emerging field of XD within physical environments. Whether it’s creating an omni-channel retail experience, designing an interpretive exhibit, or temporarily activating a neighborhood block, Pavani is a fierce believer in the critical role that emotion plays in experience.

As a thought leader, Pavani has shared her point of view at public venues including universities and conferences. Pavani holds a B.S. in Electrical Engineering from the University of Florida and an M.S. in Human-Computer Interaction from Georgia Institute of Technology.

Her work has been recognized for design excellence by a number of organizations including HOW Design, the Society for Experiential Graphic Design, Digital Out of Home Awards and The American Alliance of Museums.

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