Page/Dyal Branding & Graphics

Page/Dyal Branding & Design

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Page/Dyal Branding & Graphics is the branding and experience design consulting group within Page, a 500+ person multi-disciplinary design firm with seven offices in North America (Austin, Houston, Dallas, San Francisco, Denver, Washington DC, and Mexico CIty).

Based in Austin, Page/Dyal’s staff of 13 provides a full range of professional services, including strategy, visioning, identity, graphic design, digital, experiential design, donor recognition, signage, and wayfinding.

Co-directed by Herman Dyal, FAIA and Carla Fraser, Page/Dyal’s roots extend back to Fuller, Dyal and Stamper (now fd2s), where Herman Dyal was a Founding Principal and Design Director; and Dyal and Partners, established in 2009 by Dyal and Fraser. Dyal and Partners was acquired by Page in 2016. We operate as an independent experiential design studio, while also drawing on the disciplines of architecture, interior design, planning, and engineering that make up the Page practice.

Our clients are from all market sectors. We are consultants to architects and landscape architects on projects that include housing and hospitality, civic institutions, public parks, and and higher education. We also work directly with developers, universities, non-profits, and service providers. 

Notable engagements have included: brand identity for The University of Texas at Austin; brand identity for the Blanton Museum of Art; brand identity, donor recognition, experiential graphics, and wayfinding (including a wayfinding microsite developed in collaboration with Leslie Wolke) for the Dell Medical School; institutional identity and publication design for the Texas Society of Architects; visioning, planning, and overall environment design for Mosaic, a 2-million square foot mixed-use development outside of Washington, DC;  San Antonio Botanical Gardens (Ten Eyck Landscape Architects); J.W. Marriott (HKS); signage and wayfinding for the new United States Courthouse, Los Angeles (SOM); various publication and digital projects for Penn Design (The University of Pennsylvania) and the School of Architecture at The University of Texas at Austin; and branding and experience design for the Ruby Hotel, a boutique hotel, bar, and venue north of Austin.

At Page/Dyal, we create strong and authentic brand experiences. We employ timeless design principles to address complex contemporary problems. We capture and articulate our clients’ vision, and deliver effective and elegant solutions. We’re specialists. And generalists. We’re makers and doers. We’re committed idealists and wide-eyed realists. We’re strategists and designers.

We integrate thoughtful design into the everyday, because we believe it has the power to make lives better. 

Herman Dyal - Perspective

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