On July 5, 2017, api(+) client Organic Garage opened its new flagship store in Toronto’s west-end Junction neighborhood. This new 15,000-square-foot store is the chain’s third location.
With the urban Junction District as its home, the new store environment takes inspiration from its industrial surroundings and city streetscapes. It authentically incorporates elements such as streetscape-inspired architectural details and textures, murals and graffiti, street signs, pavement markings, vendor carts, street lights, and building signs.
To add to the authenticity, a local graffiti artist painted over brick walls giving a vibrant and urban feel to the space. It features one of the largest organic produce selections available in Toronto, more than 100 bulk options, a new api(+) designed Kitchen Originals private label, a seasonal salad bar and state of the art, environmentally friendly refrigeration and HVAC technologies.
api(+) provided brand positioning and identity, private label packaging design, interior store design, signage and graphics, and digital collateral design.