North Market Building Sign Program

Merit Award

Located on the edge of a dense, heavily used shopping center, the North Market building was built to accommodate community services and retail businesses in ground level storefronts, and high-end office tenants on the second and third floors.

The project brief was to craft a building identity that would follow architectural cues and be seen as separate from - but not overpowering - the ground floor tenant retail signage. Materials and typographic style needed to complement the low-key modernist structure feature horizontal cement board siding and dramatic window bays. With a high vacancy rate in the competing markets of Hollywood, Sunset Strip, and Wilshire Boulevard, the overall appearance of the building is innovative and distinctive.

Jury Comments: 

"The simple, clean message impressed the jury. The constraints and limited budget certainly challenged the designers, however this is what created such a successful solution. The modular system of positive and negative panels reinforced the messages of NORTH PARK as a shop-work environment."

Design Firm: 

Newsom Design


A.F. Gilmore Company

Location City: 

Los Angeles, California

Project Area: 


Open Date: 


Project Budget: 


Photo Credits: 

Angelica Solis

Design Team: 

Carol Newsom (Principal in Charge), Lucy Gonzalez




Neiman & Company, ASI-Modulex, Ironwood Studios

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