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Noor is a wayfinding designer with six years of experience in the GCC region. She graduated from the American University of Sharjah with a bachelor of interior design. Her interior design background informs her approach to wayfinding, and allows her to develop spaces that offer comprehensively enjoyable experiences to users.
She strongly believes that empathy is the key to bridging the gap between the built environment and the people who use it.
Over the past years, she has developed wayfinding strategies and user journeys for projects in the UAE and beyond, and worked directly with clients such as Emaar, Miral, Atkins, WSP, Foster+Partners, and RCR Arquitectes. Her experience extends from residential projects to healthcare, hospitality, cultural, educational and commercial buildings. She enjoys complex, strategy-intensive projects such as masterplans and urban scale developments.
Outside Endpoint, Noor likes to volunteer by working on projects related to refugee welfare, shelters, and humanitarian architecture.