Nigel Morley, Creative Director, Dimensional Innovations

Nigel has extensive experience as a Creative Director, guiding collaborative teams of smart, talented creatives in developing effective solutions for a wide range of brands. He takes a thoughtful approach to each challenge driven by a curiosity that understands that 90 percent of finding the best answer is to really understand the question. Nigel excels at making brands tangible — Finding ways to engage audiences that move them beyond brand spectators and into brand participants, building interest and loyalty. The design choices he makes are always carefully considered and meticulously crafted to render solutions that drive to the heart of the brief.

Over a twenty-five year career, Nigel has taken this approach in his leading role on projects ranging from entire identity and design systems to brand experience spaces. He’s done this work for such well known brands as John Deere, Winnebago, Eli Lilly & Company, At Home, Ply Gem Building Products, and MLS franchise, Sporting Kansas City.

Originally from the North of England, Nigel now resides in Kansas City where his favorite pastimes are those spent with his wife and son and the odd jaunt on his ’96 Triumph.