NEXT/NOW Expands with New Experiential Art Director

NEXT/NOW Expands with New Experiential Art Director (image of Dave Najarian)

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Experiential technology agency, NEXT/NOW (Chicago), known for AR/VR, touch, gesture, motion tracking and projection experiences, recently hired Experiential Art Director, Dave Najarian, to lead their growing experiential art team. A veteran of live event video design and production, Dave has designed for and toured the world with EDM and Hip-Hop artists like Bass Nectar, Pretty Lights, DJ Shadow and Joey Badass. The hallmark of David’s work was an interplay of real-time generative art, sophisticated motion-reactive visuals and integrated light and laser effects.

Najarian co-founded RadioEditAV, a design-first, creative tech house focused on bringing new and experimental media to touring artists and brands. Using advanced real-time video rendering tools, Najarian is an expert in engineering multiple large-scale video systems, LED pixel mapping and live high resolution/high frame rate media playback. Giant, high-concept stage spectaculars and hypnotic visuals are typical of his live work. Previous to that, Najarian served as creative director of Imaginex, where he produced concerts and assisted in the creation of the Crescent Sun Media server originally designed for Grammy-nominated recording artist Pretty Lights.


Accomplished at running large teams of content creators and providing full-brand creative direction, he is also equipped with the skills and knowledge to execute technically challenging experiential projects and live events. Past clients include Spotify, Samsung, Under Armour, HP, The National, Eaux Claires Festival, HP and Griz.

NEXT/NOW Founder and CEO, Alan Hughes, summed up the addition to the team thusly: "Not only does Dave bring a new design-focused direction to the agency, but his consummate work in the live event and festival space is providing new and exciting opportunities for both our team and our clients. Dave is one of only a few recognized superstars in the experiential music/branding space, and we are thrilled to have him join our team.”

To learn more about NEXT/NOW, visit

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