White Design Studio's Rebrand for Unicell

white design for unicell

Sometimes a firm does its best work under a tight deadline. That was the case with the Unicell Manufacturing Company project. They are located in Toronto and Buffalo New York and have been developing a revolutionary new electric delivery vehicle for the likes of UPS, FedEx and one of Canada’s major players, Purolator. Unicell had an opportunity to show it off to some of the electric vehicle’s biggest players at Discovery, Canada’s Premier Innovation Showcase, held at the Toronto Convention Center earlier in 2016.

White Design Studio helped rebrand the effort by changing the name and tagline, and creating a new graphic look for the vehicle and support materials as well.

Advantage was the name White Design Studio selected; a logo and tag soon followed. From there, the delivery van graphic wrap was designed and applied, and a website, brochure and videos were designed and produced.

For more information on the Unicell project, visit here.

In other news, White Design Studio is proud to celebrate a very special milestone. For 25 years, they’ve helped tell the stories of companies and organizations large and small, with design and branding solutions that span the spectrum of print, digital and environmental mediums.


Float4 Completes Meraas City Walk in Dubai

floar4 meraas walk

Float4 (Montreal) has completed one of the most ambitious multimedia projects of 2016, located in Dubai. The Meraas City Walk features one of the most extensive uses of digital installations in the world, with the goal of creating an unrivaled destination for tourists and local residents.

Covering over 85,700 m2, equivalent in size to 12 football fields (7,266 m2), the Meraas City Walk showcases a digital experience meticulously integrated into the public space, which includes upscale retail, entertainment and residential components.

“For our team, it was an opportunity to demonstrate our know-how through a hugely ambitious project – even by Dubai standards,” remarks Alexandre Simionescu, Co-Founder of Float4. “The project may only be a first step into the region, but it fully reflects our commitment to increasing Float4's presence in international markets.”

Overall, Meraas comprises more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totaling over 80,000,000 pixels. The project represents a major challenge for content production, made even more difficult by the fact that the majority of installations are located outside.


Shikatani Lacroix Rebrands York Link

York Link logo

York Region partnered Shikatani Lacroix (Toronto) to create a strategic rebrand of its economic development program York Link, formerly Centres and Corridors.

Shikatani Lacroix was retained to develop a fully integrated marketing and communications strategy, which included a new logo, tagline and brand guidelines, designed to promote the region as the place “where talent and opportunity intersect.”

With these new resources and marketing plan, York Region will be able to better promote all of the benefits of the region,” said Jean-Pierre Lacroix, President of Shikatani Lacroix.
York Region worked closely with Shikatani Lacroix to clearly define its point-of-difference in order to leverage the region’s numerous assets to create specific, targeted messaging. Focus groups, one-on-one interviews, competitive reviews, research, and online surveys with target audiences and stakeholders were conducted to identify key messages. Utilizing Shikatani Lacroix’s ThinkBlink process, the marketing campaign, logo and positioning statement were developed around these findings.

Shikatani Lacroix designed the York Link icon and message to focus on York Region’s economic and urban growth where the tagline, “Where Talent and Opportunity Intersect,” resonates with companies as an attractive area to establish their business.

The graphic elements of the logo feature a visual representation of the region’s corridors and centers, made up by Newmarket, Richmond Hill, Markham and Vaughan. The logo features bold intersecting lines to symbolize transit across and beyond the corridors, and colorful nodes which represent the centers of the region. The bright colors and bold graphic lines invite York Region’s various target groups to interpret the logo in multiple ways.


SEGD Excellence Awards Nominations: Open Through September 15

SEGD Excellence Awards pieces

These SEGD Excellence Awardsare a critical part of the fabric of our organization, bestowed on individuals, companies, and organizations that define the highest standards of practice in Experiential Graphic Design.

As part of the SEGD community, you can nominate individuals or companies for any of the following awards:

Fellow For promoting the highest values in environmental graphic design and significantly contributing to the direction and growth of the field.

Distinguished Member (any member may be nominated) For demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth, and excellence of SEGD programs.

Arrow (any member fabricator, manufacturer, or material supplier may be nominated) For demonstrating exemplary service or dedication to advance technologies and manufacturing within the environmental graphic design industry. Striving to provide the highest quality in products, materials and services to the field.

Insight (any client may be nominated) For consistently commissioning environmental graphic design programs that significantly enhance or promote opportunities in the field, while demonstrating a long-standing commitment to the profession.

To nominate someone, e-mail [email protected]with Excellence Awards in the subject line, and include the following information: nominee name, award name, reason for nomination, and your contact information. Please limit nominations to 200 words each and submit by September 15, 2016.

For questions regarding whether or not a candidate fits the criteria for a particular award, please contact Kathy Fry, Chair of the 2017 SEGD Excellence Awards, at [email protected].

RGD Design Thinkers Conference

RGD Design Thinkers Conference

RGD’s 17th annual Design Thinkers Conference on Thursday, November 3 and Friday, November 4, 2016, offers insights from industry pioneers and emerging vanguards into the evolution of the profession, now and in the future. Designers attend to learn new skills, expand their knowledge and prepare for a future that necessitates they tackle ever more complex challenges. They’ll leave inspired, with an expanded the power of design and their roles as designers. With over 2,000 attendees, 30+ speakers and presentations in 4 streams (Inspiration, Strategy, Trends and Interactions), DesignThinkers is the largest event of its kind in Canada. 

SEGD Members can get a special discounted rate here


Alexander Isley Designs Identity and More for ReThinkNYC

rethink nyc by isley

ReThinkNYC is an ambitious, comprehensive plan to reimagine New York City-area public transit, with a mission of enabling all regional transportation systems to work together efficiently and economically using existing infrastructure.

Under the leadership of the visionary designer Jim Venturi, ReThinkStudio has developed a series of innovative and noteworthy proposals for addressing rail transit in and around the metropolitan area, improving the efficiency of Penn Station, and proposing what was once a seemingly radical vision for the future of LaGuardia Airport that is now beginning to gain some traction.

Alexander Isley Inc. (West Redding, Ct.) worked with the ReThink team to create an identity and communication program that works to identify both the main design studio as well as its various individual local initiatives, including ReThinkNYC.

Alexander Isley took a few considerations into account in developing the ReThink identity system: With clients whose offerings might not be visually engaging, an identity design often needs to resort to aggressive visuals in order to establish a sensibility and convey point of view.

In the case of ReThinkStudio, no such frippery is required, as compelling visuals are a key component of their message. An intrusive, “look at me” visual approach would just get in the way and quite often be counterproductive.

Alexander Isley's suggestion was to develop a simple, strong, and easily identifiable wordmark that would stand out when used in combination with the studio’s persuasive informational presentations, which are well considered, compelling, and quite beautiful in their own right.


2016 SEGD Academic Summit Seattle

2016 SEGD Academic Summit Seattle

hosted by SVC | School of Visual Concepts
2300 7th Ave. Suite B, Seattle, WA 98121




School of Visual Concepts | 2300 7th Ave. Suite B, Seattle

9:00-9:10am Justin Molloy, SEGD

New Methodologies for XGD Curriculum 

Experience in Principal: Experience in Practice— Curriculum-informed Service Design and Placemaking
Nick Kapica, Massey University

Designing Charrettes and Critiques for EGD Classrooms
Deborah Beardslee, Rochester Institute of Technology

Invisible City: Wayfinding and Placemaking  through Augmented Reality
Katie Davis-Sayles, Seattle Central Creative Academy
Eduard Matamoros, Seattle Central Creative Academy

Moderated dialogue with session panelists
9:40-10:10am with Christina Lyons, Fashion Institute of Technology

Networking break

User-Centric Design for Work, Play and Public Places

An Integrated Approach to Workplace Safety and Wellness
Heekyoung Jung, University of Cincinnati

Makara Peak Mountain Bike Park Wayfinding
2016 SEGD Global Design Merit Award (Student Project)
Rhianna Field + Oliver Ward, Massey University

KU Design Week: Public Installation
2016 SEGD Global Design Honor Award (Student Project)
Patrick Blanchard, University of Kansas

Me Too: Public Installation
2016 SEGD Global Design Merit Award (Student Project)
Karen Watkins, Tyler School of Art at Temple University

Moderated dialogue with session panelists
11:20-11:50am with Joell Angel-Chumbley, University of Cincinnati


On your own in South Lake Union

Breaking Down the Silos: The Next Chapter for XGD

(re)Vision Cincinnati: Transforming Cities through Civic Engagement
Joell Angel-Chumbley, University of Cincinnati

Design Curriculum Innovation: The One-Room Schoolhouse Returns
Steve Ater, Lake Washington Institute of Technology

Challenges and Opportunities in Building an Undergraduate Experiential Design Program
Angela Iarocci, Sheridan College

Moderated dialogue with session panelists
2:00-2:30pm Nick Kapica, Massey University

Networking break

Transforming Education, Experiences and Place

Ambient Learning:
An investigation of integrating graphic design into school environments to enrich educational opportunities
Fitgi Saint-Louis, Gensler

Brian Eno Project: Interactive Experience
2016 SEGD Global Design Honor Award (Student Project)
Pearlyn Lii, Art Center College of Design

Fragment: Interactive Experience
2016 SEGD Global Design Merit Award (Student Project)
Yu Chen, Maryland Institute College of Art

Urban Placemaking Experiences
2016 Kent State Experiential Workshop (Student Project)

Moderated dialogue with session panelists
3:40-4:00pm with Angela Iarocci, Sheridan College

Trends in Education & Practice: An Open Dialogue

Save the Date
2017 SEGD Academic Summit | June 7 | Miami
2017 SEGD Conference | Experience Miami | June 8-10


Direct Embed Supports the New Ford Library & Museum Renovation

Ford Museum by Direct Embed

Direct Embed (Paterson, N.J.) played a pivotal role in the development of panels for the new Gerald Ford Presidential Library & Museum in Grand Rapids, Mich. The museum renovation, designed by Gallagher & Associates (Silver Spring, Md.) and produced and installed by Xibitz (Grand Rapids, Mich.), included a series of large tactile photorealistic panels developed using Direct Embed’s powder coating graphic methodology.


Büro North Brings Pedestrian Traffic Lights Down to Earth

Buro North Smart Tactive Paving

A population boom in major Australian cities has seen a startling increase in both vehicle and pedestrian traffic. Steadily growing mobile phone use has seen pedestrian deaths and accidents soar. One in seven fatalities on Australian roads is a pedestrian. In the last year, 165 pedestrians died on Australia’s roads. Around 3,500 pedestrians are seriously injured each year.

In Australia, one in three pedestrians use a mobile phone while crossing roads. Studies find mobile phone use reduces the user’s normal field of vision by 95 percent. It compromises situational awareness, attentional processes, visual and aural perceptual processes, information processing and decision-making. It exposes pedestrians to greater risk of an accident.

The economic cost of pedestrian accidents to the Australian community exceeds $1 billion annually. This doesn’t begin to account for the emotional toll pedestrian accidents take on those involved and their families and friends.

Cities, planners and policy makers must do more. Rather than attempting to modify behavior by legislation or punitive laws that will ultimately prove futile, Büro North wants to make cities safer by design.

By utilizing existing infrastructure, Smart Tactile Paving™ by Büro North brings pedestrian traffic lights down to earth.

Smart Tactile Paving™ by Büro North keeps pedestrians using mobile phones safer by highlighting traffic messaging within their diminished field of vision.

Check out videoof Büro North's Smart Tactile Paving™.