News

AIGA Gets Starry-Eyed, Thanks to Alexander Isley

AIGA Gala graphics by Alexander Isley

Alexander Isley Inc. (Redding, CT) created the event graphics for the AIGA's 2015 Gala honoring AIGA Medal winners.

Working with this year's theme of stars and space, the Alexander Isley team created graphics designed to celebrate the achievements of the evening's "stars," including medalists Paola Antonelli, Hillman Curtis, Emory Douglas, Dan Friedman, and Marcia Lausen. The designers reimagined the interior of New York's Pier 60 as an atmospheric celebration, including a series of black-lit banners featuring honorees' faces rendered as constellations. The theme was extended to the design of illuminated custom tabletop displays, a suspended bar-area installation that helped illuminate the space, and a themed photo-op backdrop.

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Shikatani Lacroix Drives adidas Golf Brand

adidas Golf in-store interactives

Shikatani Lacroix (Toronto) partnered with Adidas Golf to create new in-store interactive digital experiences aimed at building brand equity and increasing sales.

Adidas Golf wanted to explore how its brand identity could play a greater role in building brand equity, particularly in creating a new and unique engagement strategy to draw more customers into its retail space. Shikatani Lacroix helped the sports-gear giant synergize the link between technology and marketing, and create a story that drives brand awareness for Adidas Golf.

The process included creating interactive digital experiences through shelf displays and digital messaging to engage customers and elevate the success of Adidas Golf retail strategies.

The digital signage aims to showcase Adidas’ forward-thinking approach to merchandise, gaming insight, and innovation. As part of the goal to engage and excite customers about the products, Adidas was given an avenue to increase brand loyalty, conversion and, ultimately, sales.

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Sensory Overload, Taylor Loutsis Does Europe in Style

Taylor Loutsis, Media Objectives

Taylor Loutsis,one of last year's SEGD student members, spent a little time touring and working in Europe before returning to the U.S., where he has successfully landed his first position in EGD with Media Objectives,part of Valerio Dewalt Train Associates (Chicago).

He produced a great video vignette that gives a young designer's view of his journey through Germany, Switzerland, and Italy graphically. Take a look as it provides a wonderful vignette of a more European-flavored graphic culture. Taylor visited three countries and 26 museums, and participated in Berlin Design Week and DMY. He also experienced the Venice Architectural Biennale prior to interning in Cologne, Germany, during the summer of 2014. We would love to see more of these types of videos on SEGD.org, and would be happy to create a gallery from around the world (and across the USA!) if anyone else has a similar vignette to share.

Sensory Overload, a video tour of Germany, Switzerland and Italy, Taylor Loutsis, Media Objectives at Valeria Dewalt Train Associates

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BarnRaise

BarnRaise

Join a multidisciplinary team led by top design firms to help community organizations create solutions to sticky problems around Access to Care. October 12-14 you’ll rub shoulders with thought leaders, designers, health practitioners, and innovative technologists; be inspired by notable speakers; and share real prototypes with the public. Register today to join a team (space is limited).


Visit IDBarnraise.com for more information.

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Philadelphia University starts new M.S in Surface Imaging

MS in Surface Imaging, Philadelphia University

Philadelphia University has a long history of textile making, a craft that has morphed into digital printing of textiles and then became a center of excellence for surface imaging. The University has now started a Master of Science Program in Surface Imaging with a focus on Environmental Graphic Design. If you are thinking of going into sign fabrication or want to become an expert in the art of surface imaging, this course is for you. Philadelphia University is unique in that their degrees combine 3 disciplines, Design, Business and Engineering ensuring that you come out of their course with a true multidisciplinary T shaped skill set.

Watch the introductory video with commentary from David Siegel, Director of Surface Imaging from Designtex

 

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Leviathan Renders "The Connected City" for Jabil

Leviathan Jabil Circuit installation, San Jose

In April, the $18B, 200,000-person, 45-year-old design, manufacturing and supply chain company Jabil Circuit, Inc., successfully introduced itself into global discussions about modern product development and manufacturing processes. With the successful grand opening of Blue Sky Center, Jabil's new 100,000-square-foot design and demo facility in San Jose, Calif., the company's abilities to help big brands and startups accelerate innovation are growing – and leading in many exciting new directions.

One of the innovative technology demonstrations from the Blue Sky Center's grand opening which remains on permanent display was developed by Radius, Jabil's global innovation and product development firm, in collaboration with conceptual design studio Leviathan. Called "The Connected City," the goal for this fascinating interactive diorama was to help visitors – including product developers – visualize and understand how the Internet of Things (IoT) will impact the connected cities of tomorrow.

"Our early working concept was an Augmented Reality city planner that would demonstrate the interconnected aspects of a future city, with a focus on health care, and how it can be better connected through the Internet of Things," began Leviathan's executive creative director Jason White. "We incorporated projection mapping into the installation concept to increase visitor engagement and create dimensional effects that traditional flat-screen media could never achieve. This, combined with a custom, small-scale city of 3D printed buildings and milled topography, created a new sort of architectural, physical diorama... resulting in a very unique visualization tool."

Continuing, White summarized, "There's something timelessly charming about familiar things like cities re-interpreted as small scale models – in this case, a mini-city. Add 3D printing, projection mapping, and interactive content, and we feel we created a very engaging visitor experience."

Alongside Radius design leaders Jim Caruso, Chris Wlezien and Barbara Ballard, Leviathan's team included executive producer Chad Hutson, principal scientist Matt Daly, creative director Kyle Shoup, producer Gina Giambalvo, and scores of designers, programmers, engineers and artists. "A primary challenge was interpreting somewhat complicated subject matter into a simple design language that communicates clearly and immediately," explained Shoup. "In addition to the major characters of the story, we had fun developing some of the more whimsical depth-defying effects that you might expect from a projection installation, and using them to create exciting transitional moments."

Leviathan's explanatory segments were animated to be projection-mapped onto the custom-made 3D diorama. Optical effects such as code-generated traffic patterns, day-to-night transitions and transformative city interstitials add more dramatic flair to the storytelling.

Since the installation was envisioned as something that visitors can freely explore from all angles, facilitating that was a particular focus. For example, much of the animated content had to be coordinated to play simultaneously across the model while still communicating effectively with viewers. This thoughtful orchestration was organized by the designers through simulations in Touch Designer and an Oculus Rift virtual reality headset.

With design complete, base fabrication was handled by Lexington Design + Fabrication, while Five Star Plastics printed the hero buildings in 3D and Columbian Model + Exhibit Works fabricated the topographic model.

"At Leviathan, we've had the good fortune of designing some very stimulating physical installations for entertainers," said Hutson. "Translating this type of experience for brands has become a hallmark for us. As very forward-thinking companies, Jabil and Radius are perfect creative partners for us to create projects like this, demonstrating what the future has in store."

"The Connected City" is documented in a new case study video from Leviathan, featuring an original score and sound design from Waveplant Studios: https://vimeo.com/130447472. Additional project details, development artworks and project credits appear on Leviathan's website at http://lvthn.com.

 

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Pentagram Updates the Stars and Stripes

image of USA Pavilion at Expo Milano by Pentagram

Titled “American Food 2.0, United to Feed the Planet,” the USA Pavilion focuses on innovations in the farm-to-table food model and sustainable production. Biber’s striking design for the Pavilion reinterprets the architectural forms of the barn and other agricultural structures and includes a 7,200 square-foot, football-field-length vertical farm that has been planted with a variety of vegetables, grains and herbs. The harvestable crops are grown in hydroponic planters on louvers that open and close like shutters, giving the building a feeling of transparency.

Michael Bierut’s identity for the Pavilion is a playful take on the American flag that replaces the stars with a plate, fork and knife. The symbol appears on a 30-feet-high by 40-feet-wide billboard at the Pavilion entrance. Like a roadside sign, the massive flag helps the building stand out in the Expo grounds, and at night it is internally illuminated. The symbol has also been painted on the corrugated steel on the other side of the Pavilion. Title typography is set in Titling Gothic.

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2015 SEGD Global Design Awards- Where Digital and Physical Meet

WASHINGTON, DC – In a world increasingly enabled by digital technology, designers are continuing to experiment with ways to integrate electronic and traditional media. And experiential graphic designers in particular are learning how to use digital technology—not to replace physical environments—but to enhance users’ enjoyment of the “real” world with the immense content and data created in the virtual world.
 
Winning projects in the 2015 SEGD Global Design Awards—from a volcano museum in Iceland to a poetic public installation in Atlanta and an enchanted forest in Quebec—use both digital and traditional tools to tell stories, build brands, and create a strong sense of place.
 
Since 1987, SEGD’s Global Design Awards have honored design that connects people to place by providing direction, content, and compelling experiences in the places where we work, play, learn, travel, shop, and gather.
 
“We’re now in the second digital revolution,” says Graham Hansonprincipal of GHD | Graham Hanson Design(New York) and chair of the 2015 SEGD Global Design Awards. “The first one has many of us glued to our small and large screens, and the second one will liberate us from them and reconnect us with the physical world in meaningful, beautiful ways. That’s what we saw in the Design Awards work.”
 
Designers and clients are finding that electronic media, while powerful in many ways, should be carefully considered but not implemented just because it is possible, says Hanson. “We’re continuing to see digital technology inserted into projects without any recognizable purpose.” But he adds, “Refreshingly, we also saw some examples where designers understood the lack of necessity for electronic media and developed the design successfully without it.”
 
The Eldheimar Volcano Museum in Reykjavík (a 2015 Honor Award winner) uses sophisticated interactive technologies to help visitors explore the physical remains of an island community buried under volcanic ash. In contrast, the 2015 Best in Show Award, event graphics for a conference on minority entrepreneurship, illustrates the ingenuity of low-tech graphic elements such as balloons and creative typography, used in combination with digital display techniques. Other projects, such as interactives for the Cooper Hewitt Smithsonian Design Museum in New York, show how digital technology can be used to create memorable shared experiences in public spaces.
 
Hanson’s multidisciplinary jury chose 33 projects—6 Honor Awards and 27 Merit Awards—spanning the full spectrum of Experiential Graphic Design, from wayfinding to placemaking and identity, public installations, exhibitions, and research projects. Four of the winning projects were designed by students.
 
In addition to Hanson, the diverse, multi-disciplinary jury included expertise in architecture, graphic design, experience design, digital technology, branding, public art, and academia. 2015 jurors included:
 

 
The 2015 winning projects were announced June 6 during the 2015 SEGD Conference: Experience Chicago.
 

 
Following is a listing of the 2015 SEGD Global Design Award winners.  Images, descriptions, and team credits can be found in the SEGD Global Design Awards archive,https://segd.org/awards/2015. Past winners dating to 1998 are also in the archives.
 
2015 SEGD GLOBAL DESIGN AWARDS
 
2015 Best of Show / Honor Award
 
Platform Summit 2014
Event Graphics / Morehouse College, Atlanta
Design: Pentagram
 

2015 Sylvia Harris Award/Honor Award
 
#Trashtag
Public installation / Atlanta
Design: Second Story, part of SapientNitro

 
2015 Honor Awards
 
Eldheimar Volcano Museum
Interactive exhibits / Vestmannaeyjar, Iceland
Design: Gagarin
 
Haymarket Pedestrian Bridge
Placemaking & Identity / Lincoln, Neb.
Design: Dimensional Innovations
 
Oxford Brookes University Wayfinding
Wayfinding / Oxford, UK
Design: Holmes Wood
 
TING: Technology & Democracy
Exhibition / Norsk Teknisk Museum, Oslo
Design: Ralph Appelbaum Associates, Tamschick Media+Space GmbH


2015 Merit Awards
 
American Veterans Disabled for Life Memorial
Public Installation / Washington, D.C.
Design: Michael Vergason Landscape Architects, Cloud Gehshan Associates
 
Cathedral Church of St. John the Divine Dog Signage
Environmental Graphics / New York
Design: Pentagram
 
City of Dandenong Interpretive Structures
Environmental Graphics / Dandenong, Victoria, Australia
Design: HeineJones
 
Centro Roberto Garza Sada Signage and Environmental Graphics
Environmental Graphics / Universidad de MonterreyMonterrey, Mexico
Design: Pentagram
 
Century: 100 Years of Type in Design 
Exhibit / AIGA National Design Center, New York
Design: Pentagram
 
Cooper Hewitt Smithsonian Design Museum Interactives
Interactive Exhibits / New York
Design: Local Projects, Cooper Hewitt Smithsonian Design Museum
 
Cornell University Stocking Hall
Placemaking & Identity / Ithaca, N.Y.
Design: Calori & Vanden-Eynden
 
Crypto
Interactive Experience / Philadelphia
Design: Mike Garzarelli (Drexel University)

Curtain of Names / The Advisory Board Company Members Wall
Member Recognition / Washington, D.C.
Design: C & G Partners
 
Dongdaemun Design Plaza Wayfinding 
Wayfinding / Seoul
Design: YiEUM Partners Consortium
 
Foresta Lumina
Multimedia Experience / Parc de la Gorge de Coaticook, Quebec
Design: Moment Factory

Garangula Gallery Facade
Placemaking & Identity / Canberra, Australia
Design: THERE
 
Get Back to What Matters
Public Installation / Richmond, Va.
Design: Cassie Hester (Virginia Commonwealth University)
 
Learning to See
Exhibit / Denver Botanic Gardens, Denver
Design: Second Story, part of SapientNitro
 
MIT Media Lab “Deploy” Fall Members Event
Branding & Identity, Event Graphics / MIT, Cambridge, Mass.
Design: Pentagram
 
Money Shot
Environmental Graphics / New York
Design: Nastya Lobova (Fashion Institute of Technology, Graduate Exhibition Design)
 
Mt Stirling Alpine Resort Wayfinding/Interpretives 
Wayfinding & Interpretives / Mount Stirling, Victoria, Australia
Design: HeineJones
 
New Practices New York 2014
Exhibit / Center for Architecture, New York
Design: Pentagram
 
Parc du Sergent Blandan
Wayfinding & Interpretives / Lyon, France
Design: Nicolas Vrignaud & Analia Garcia Ramirez
 
Randen Arashiyama Station 
Placemaking & Identity / Kyoto, Japan
Design: GLAMOROUS Co., Ltd.
 
ReFRAME x FRAME
Public Installation / Houston
Design: Students, University of Houston College of Architecture / School of Art, Graphic Design
 
Sculpture in the Age of Donatello
Exhibit / The Museum of Biblical ArtNew York
Design: Studio Joseph
 
Seattle Children’s Hospital Art and Wayfinding Program
Wayfinding / Seattle
Design: Studio SC
 
SkyPad™ Interactive Wall
Interactive Experience / Space Needle, Seattle
Design: Belle & Wissell, Co.
 
Snap-on Museum Experience
Exhibit / Kenosha, Wisc.
Design: Kahler Slater
 
Stories about Man and Power in 10 Objects
Exhibit / Museum of History of Riga and Navigation, Riga, Latvia
Design: Design Studio H2E
 
Wushang Zhongyuan Mall International Cinema
Placemaking & Identity / Wuhan, China
Design: One Plus Partnership Ltd.

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Solid Light Scores with B-Ball Hall of Fame

Basketball hoop

Solid Light (Louisville, Ky.) will be the exhibition designer for the Kentucky High School Basketball Hall of Fame Visitor Experience in Elizabethtown, Ky.

The Solid Light team participated this week in the groundbreaking for the new Hall of Fame. The three-year project includes renovating Elizabethtown's old First Presbyterian Church, which was built in 1835 and is listed on the National Register of Historic Places.

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