New Name for Office of Katie Osborn

Via Collective logo

The Office of Katie Osborn (New York) has changed its name to Via Collective.

"The new name was chosen to better reflect the companys mission, says Katie Osborn,founder, principal, and wayfinding strategist for the firm.

"In 2008, I have had the good fortune to work with incredible people to create successful wayfinding solutions for educational facilities, transportations hubs, and public parks. Since then, our team and our capabilities have expanded, and our mission has become clear: to design content-rich, aesthetically connected, and on-brand wayfinding systems based on user research and stakeholder involvement."

The name Via Collective, she adds, speaks to the company's passion for designing information to help people get to where they are going, through the contributions and dedication of the collective of people that are involved in that process.Involving stakeholders in wayfinding design enhances and enriches the process and user experience. "By working directly with clients, architects, engineers, and others to enhance the wayfinding experience, we are able to create systems that deliver information for a seamless journey through the built environment."




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InsideOut Project Uses Mactac to Share Art

Akron Art Museum InsideOut project

Through its InsideOut project, the Akron Art Museum has reproduced more than 30 artworks from its collection and installed them in neighborhoods and parks throughout the city. Mactac (Stow, Ohio) provided the film and overlaminates used to create the reproductions.

Central Graphics (Akron) reproduced the art through careful color matching and production, custom framed the works, and installed them in six neighborhoods, on streets, parks, and other unexpected outdoor locations. They chose Mactac REBEL and PERMACOLOR ColorGard LUV overlaminate as the media for the reproductions. REBEL is a versatile, high-performance media that is durable both indoors and outdoors. PERMACOLOR ColorGard LUV protects the media from weather and UV conditions and enhances the colors used in the reproductions.

"The InsideOut art projectis a fun idea that opened up the museum to the community," says Chad Kress, Central Graphics. "To maintain the integrity of the original artwork, we needed to use products that would print well and retain perfect adhesion through the changing seasons."

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John Scheffel Named Associate at api(+)

John Scheffel, api+

John Scheffelhas been promoted to associate at retail design and architecture firm api(+) (Tampa).

The associate title recognizes individuals who have laid roots and are making ongoing contributions to the vision, strategy, and culture of api(+).

"Those who earn the title are presented both an opportunity and an obligation to continue contributing, growing, developing and leading," says Juan Romero, AIA, NCARB, president and CEO. “It’s a privilege to have John contributing to our leadership and work. He adds exceptional value and enthusiasm to our team, provides insight and creative input to spotting and resolving problems, and influences others as a role model within the firm.”

As senior designer and brand strategist for api(+), John Scheffel has worked on environmental graphics, wayfinding, brand strategy, and branded environments for a wide range of clients including retail, entertainment, finance and banking, hospitality and restaurants, sports facilities, grocery retailers, museums, and civic programs. His client list includes PNC Bank, Wachovia, Walmart, Kroger, Family Dollar, and many other brands.

Founded in 1990, ArchitecturePlus International, Inc., api(+), is an award-winning multidisciplinary design firm committed to improving retail performance through design. The firm offers branding strategy, architecture, interior design, graphics and environmental signage design. It specializes in the development of consumer-centric concepts for retail-driven environments and has developed some of the industry’s top-performing food and specialty, restaurant, and retail center environments.


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Entro Makes Waves at Pan Am Games

Pan Am Games, EGD by Entro

Entro (Toronto) created environmental graphics at the premiere venue for the Pan Am Games and Parapan Am Games being held in Toronto July 10 through August 15.

The CIBC Pan Am/Parapan Am Aquat­ics Centre and Field House repre­sents the largest invest­ment ever in Cana­dian amateur sport history. The facil­ity is a signif­i­cant addi­tion to Toronto, as it doubles the number of Olympic-sized pools in the region and meets inter­na­tional compe­ti­tion stan­dards. During the Pan Am and Para­pan Am Games, the complex is hosting swim­ming, diving, roller speed skat­ing, pentathlon, and fenc­ing events. 

The envi­ron­men­tal graph­ics take their cue from the alter­nat­ing tilted planes of the venue’s dramatic roof struc­ture, itself inspired by the rock fissures in the Cana­dian Shield. The Entro team created an abstract graphic form, influ­enced by wave­forms inter­act­ing with light and shadow, for large-scale wall treat­ments in the build­ing inte­rior and as a key element on signage. Also featured on the dive tower backdrop, this graphic will be an iconic element during the Games. Entro's project scope also included wayfinding, directories, and other signage throughout the venue. 

More than 6,000 athletes representing 41 countries are competing in 364 events encompassing 36 sports. 

See more photos at Entro.

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Shikatani Lacroix Project Wins ICX Award

Blue Jays store by Shikatani Lacroix

Shikatani Lacroix’s digital retail design of the Toronto Blue Jays flagship retail store has received the 2015 ICX (Interactive Customer Experience Association) Excellence Award.

Presented at the ICX Association’s ICX Summit June 29, 2015, the award honored the best self-service, digital signage, and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative use of technology and entices customers to gain unique and immersive in-store experiences.

“We thank the ICX Association for this recognition, and we also thank the Toronto Blue Jays for the opportunity to work on this challenging and rewarding digital retail design project,” says Jean-Pierre Lacroix, president of Shikatani Lacroix. “This shop immerses the consumer in all things baseball, and by creating experiences that celebrate the team, we’re effectively supporting a platform that drives sales and revenues throughout the year.”

The Blue Jays’ flagship store includes seven unique digital experiences and 16 screens. Guests arrive through a dynamic digital entranceway and are led through the store on an interactive journey that includes live game feeds, memorable moments from the team’s history, an animated, multi-screen hat wall, secondary digital signing that promotes new merchandise, and touchscreen kiosks where customers can customize baseball attire. All digital elements work in concert and create an experience based on the "Celebrating the fan” concept created by Shikatani Lacroix.

“We approach digital as part of creating the integrated experience," says Richard Dirstein, Shikatani Lacroix's executive vice-president, design and innovation. "It is designed simultaneously with the physical environment to ensure that the journey is a deep and meaningful experience for the customer."

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Mall at Utah Museum of Contemporary Art

Mall at UMoCA

After visiting Mall no. 1 in December of 2014, the curators of the UMOCA have given the invitation for Mall to exhibit in the museum for a full four week run from August 14th–September 14th 2015. Mall no. 2 in the context of an established art institution/museum is an exciting opportunity for Salt Lake City to be exposed to contemporary design that is happening locally, nationwide, and even internationally. The Mall no. 2 team is an exciting mix of world renowned designers who are blurring the lines and at the cutting edge of design, art, and commerce.  

STREET GALLERY: AUG 14 – SEP 12 | 2015


See more about Mall No.2

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DI Makes the All-Star Team (and Hits a Home Run)

Lorenzo Cain uses SnapBat at the 2015 MLB Home Run Derby

Major League Baseball and Samsung asked Dimensional Innovations(Overland Park, Kansas) to help capture the action at the 2015 All-Star Game this week in Cincinnati. So DI’s Innovation Lab created SnapBat, a baseball bat selfie stick that holds the newest Samsung phone and takes really great photos.

DI hit a home run with SnapBat, and while they were at it, they also whipped up a bracket board for the Home Run Derby.

While DI is typically involved in designing and building much larger-scale projects--including branding and technology experiences for sports facilities and other cultural and entertainment spaces--CEO and President Tucker Trotter says the DI team was excited to help out a long-term client by imagining and building a smaller-scale result. 

"DI does typically do much larger-scale projects, but our Innovation Lab is set up for projects just like this. The lab is our product design group, made up of industrial designers and makers who specialize in rapid prototyping and smaller projects like wearable technology, interactives, and the 'unusual' like the SnapBat. MLB is a client of ours, so when they asked if we could do it only a couple of weeks ago, we loved the idea and jumped all over it!"

Watch the video about how SnapBat was designed and made. 


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CREO Creates New Slotzilla Ride in Las Vegas

Slotzilla Ride at Fremont Experience

CRĒO Industrial Arts(Woodinville, Wash.) worked with the Fremont Street Experience on SlotZilla™, Las Vegas' newest attraction. Located in the historic downtown district, the 11-story, 120-ft.-high slot-machine-themed zip-line takes riders the entire length of the Fremont Street Experience under the electric Viva Vision canopy.

CRĒO worked with graphic designers Creative Pull Design and project designers Contour Entertainment Inc. to bring the ride to life. Themed Development Management LLC was the project manager/owner rep.

The project included an enormous reproduction of a slot machine complete with numerous intricate sign elements, including a neon martini glass, showgirl, palm tree, and other Fremont Street icons. 

CRĒO got high marks from Lonnie Reed of Themed Development Management: "I've worked with a lot of manufacturers around the world and I was really impressed because not only did CRĒO keep us updated  throughout production, the quality of the work was unsurpassed. It was easy to communicate, easy to flow, and the results are meticulously fabricated signs that really give us the dynamic look and feel we were looking for."  

Watch the video.

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505Design Celebrates 10

505Design 10 Years celebration

505Design is celebrating a decade of ideas. Founded in May 2005 (hence the firm's name), 505 has offices in Boulder, Charlotte, and San Francisco. The company's new website celebrates the work and the milestones; see it here.

In other good news, 505Design's work was recently recognized in ST Publications' 2015 International Sign Contest Electric. The second-place winner in the Freestanding Sign category was an identity monument pylon that 505 designed for Ballantyne Village, a mixed-use property in Charlotte.

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LuciteLux Just Imagine Awards Open

LuciteLux Just Imagine Awards

Lucite International is accepting entries to the 2015 JUST IMAGINE Awards, which celebrate works made from its range of LuciteLux® continuous and cell cast acrylic sheet products.

2015 entries will be accepted through September 18, 2015. The company invites any concept brought to life in LuciteLux® cast acrylic between 2013 and 2015 by architects and designers including interior designers, students, environmental graphic designers, visual merchandise designers, fabricators and other makers, furniture designers, fashion designers, and fine artists.

A panel of judges will evaluate entries based on the images received, using the following criteria: the extent to which the entry optimize the properties and design qualities of LuciteLux® cast acrylic; the extent to which the entry meets its designated purpose in a highly creative way; and the entry's demonstration of innovation and uniqueness. Winners will be announced November 2, 2015. For more information and entry, visit

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