Unified Field Creates WWI Museum Interactives

The Road to Berlin at the WWII Museum

Unified Field (New York) created a suite of interactive experiences for the National World War II Museum's new Campaigns of Courage pavilion, The Road to Berlin.

The Road to Berlin takes museum guests on an immersive interactive journey through the most cataclysmic event in human history, from the home front to the deserts of North Africa and the streets of Berlin. One of the experiences that Unified Field created is The Dog Tag Experience, an RFID card system that allows visitors to personalize their visit by selecting a unique veteran to follow throughout the war. The Dog Tag card also permits guests to save artifacts, 3D animations, and archival videos to review at home through the Dog Tag Experience website.

Unified Field is working on phase two of the project, The Road to Tokyo, scheduled for opening in December 2015.

Relevant Links: 

Hoover Mason Trestle Gets Durable Signs

Hoover Mason Trestle interpretive signs

Direct Embed (Paterson, N.J.) worked with design firms Wallace Roberts & Todd (Philadelphia) and Bluecadet (Philadelphia) on interpretive signs for the new Hoover Mason Trestle interpretive walkway in Bethlehem, Penn.

Floating 46 feet above the ground, the 1,650-ft. walkway follows the path of the historic trestle, which formerly carried fuel for steelmaking. The innovative, floating walkway is part of a redevelopment initiative focused on the former Bethlehem Steel site. Interpretive graphics profile the history of one of America’s most famous industrial icons.

In designing the interpretive graphics, WRT and Bluecadet needed a durable outdoor material that could also render sharp graphic detail. The interpretive signs combine the steel aesthetic of the mills with bright colors and sharp typography. 

Direct Embed Coating Systems LLC is a division of MS Signs Inc.

Relevant Links: 

Gensler Parks It in Washington, D.C.

Parkit in Washington DC

Gensler's Washington, D.C., office created a mini parking-space park in front of its office as part of the city's seasonal "parklet" program.

Parklets are popping up in major cities across the U.S., and Gensler's Washington parklet opened this month. Occupying two parking spaces, it will be open for five months.

After being approached by the district's Golden Triangle Business Improvement District, Gensler held an inter-office competition to decide on a design. "parkIT," designed by Claire Kang and Laura Carey, features large triangular modules in various heights painted in three different shades of bright yellow. The vibrant colors and pedestal seating invites passersby to sit, rest, and interact with the park. Read more about the project here.

Relevant Links: 

Applied Developing Hudson Yards Wayfinding

Hudson Yards Public Plaza

Applied Wayfinding, the creators of Legible London and urban navigation projects across Europe and North America, is designing wayfinding at New York’s Hudson Yards, the largest private development in U.S. history.

The Hudson Yards development encompasses more than 17 million square feet of mixed-use development transforming 28 acres of Manhattan’s West Side. It will include five office towers, more than 100 shops and restaurants, about 5,000 residences, a unique cultural space, 14 acres of open public space, a public school, and a 200-room hotel. The project also includes the extension of New York's No. 7 subway line and incorporates the High Line elevated park.

Applied is the wayfinding consultant on two elements of Hudson Yards: the seven-story retail center and the public square at the heart of the development. The public square is being designed by Nelson Byrd Woltz landscape architects in collaboration with UK designer Thomas Heatherwick. Applied is designing threshold markers at arrival points, directional signs, touch screens, displays for digital content, and other wayfinding elements. 

"Hudson Yards is going to be spectacular, look amazing, and become a tremendous arena for culture, leisure, shopping, and commerce," says Applied Wayfinding Director Stephen Read. "Our challenge is to design wayfinding elements that are beautiful but that work within an environment of wonder in whatever direction one will look." The wayfinding will be installed in coming years as the project moves toward being fully open in 2019.

The project is being developed by Related Companies and Oxford Properties Group. 

Applied opened its first U.S. office in New York City in December 2014 to develop its work in North America.

Relevant Links: 

New Name for Office of Katie Osborn

Via Collective logo

The Office of Katie Osborn (New York) has changed its name to Via Collective.

"The new name was chosen to better reflect the companys mission, says Katie Osborn,founder, principal, and wayfinding strategist for the firm.

"In 2008, I have had the good fortune to work with incredible people to create successful wayfinding solutions for educational facilities, transportations hubs, and public parks. Since then, our team and our capabilities have expanded, and our mission has become clear: to design content-rich, aesthetically connected, and on-brand wayfinding systems based on user research and stakeholder involvement."

The name Via Collective, she adds, speaks to the company's passion for designing information to help people get to where they are going, through the contributions and dedication of the collective of people that are involved in that process.Involving stakeholders in wayfinding design enhances and enriches the process and user experience. "By working directly with clients, architects, engineers, and others to enhance the wayfinding experience, we are able to create systems that deliver information for a seamless journey through the built environment."




Relevant Links: 

InsideOut Project Uses Mactac to Share Art

Akron Art Museum InsideOut project

Through its InsideOut project, the Akron Art Museum has reproduced more than 30 artworks from its collection and installed them in neighborhoods and parks throughout the city. Mactac (Stow, Ohio) provided the film and overlaminates used to create the reproductions.

Central Graphics (Akron) reproduced the art through careful color matching and production, custom framed the works, and installed them in six neighborhoods, on streets, parks, and other unexpected outdoor locations. They chose Mactac REBEL and PERMACOLOR ColorGard LUV overlaminate as the media for the reproductions. REBEL is a versatile, high-performance media that is durable both indoors and outdoors. PERMACOLOR ColorGard LUV protects the media from weather and UV conditions and enhances the colors used in the reproductions.

"The InsideOut art projectis a fun idea that opened up the museum to the community," says Chad Kress, Central Graphics. "To maintain the integrity of the original artwork, we needed to use products that would print well and retain perfect adhesion through the changing seasons."

Relevant Links: 

John Scheffel Named Associate at api(+)

John Scheffel, api+

John Scheffelhas been promoted to associate at retail design and architecture firm api(+) (Tampa).

The associate title recognizes individuals who have laid roots and are making ongoing contributions to the vision, strategy, and culture of api(+).

"Those who earn the title are presented both an opportunity and an obligation to continue contributing, growing, developing and leading," says Juan Romero, AIA, NCARB, president and CEO. “It’s a privilege to have John contributing to our leadership and work. He adds exceptional value and enthusiasm to our team, provides insight and creative input to spotting and resolving problems, and influences others as a role model within the firm.”

As senior designer and brand strategist for api(+), John Scheffel has worked on environmental graphics, wayfinding, brand strategy, and branded environments for a wide range of clients including retail, entertainment, finance and banking, hospitality and restaurants, sports facilities, grocery retailers, museums, and civic programs. His client list includes PNC Bank, Wachovia, Walmart, Kroger, Family Dollar, and many other brands.

Founded in 1990, ArchitecturePlus International, Inc., api(+), is an award-winning multidisciplinary design firm committed to improving retail performance through design. The firm offers branding strategy, architecture, interior design, graphics and environmental signage design. It specializes in the development of consumer-centric concepts for retail-driven environments and has developed some of the industry’s top-performing food and specialty, restaurant, and retail center environments.


Relevant Links: 

Entro Makes Waves at Pan Am Games

Pan Am Games, EGD by Entro

Entro (Toronto) created environmental graphics at the premiere venue for the Pan Am Games and Parapan Am Games being held in Toronto July 10 through August 15.

The CIBC Pan Am/Parapan Am Aquat­ics Centre and Field House repre­sents the largest invest­ment ever in Cana­dian amateur sport history. The facil­ity is a signif­i­cant addi­tion to Toronto, as it doubles the number of Olympic-sized pools in the region and meets inter­na­tional compe­ti­tion stan­dards. During the Pan Am and Para­pan Am Games, the complex is hosting swim­ming, diving, roller speed skat­ing, pentathlon, and fenc­ing events. 

The envi­ron­men­tal graph­ics take their cue from the alter­nat­ing tilted planes of the venue’s dramatic roof struc­ture, itself inspired by the rock fissures in the Cana­dian Shield. The Entro team created an abstract graphic form, influ­enced by wave­forms inter­act­ing with light and shadow, for large-scale wall treat­ments in the build­ing inte­rior and as a key element on signage. Also featured on the dive tower backdrop, this graphic will be an iconic element during the Games. Entro's project scope also included wayfinding, directories, and other signage throughout the venue. 

More than 6,000 athletes representing 41 countries are competing in 364 events encompassing 36 sports. 

See more photos at Entro.

Relevant Links: 

Shikatani Lacroix Project Wins ICX Award

Blue Jays store by Shikatani Lacroix

Shikatani Lacroix’s digital retail design of the Toronto Blue Jays flagship retail store has received the 2015 ICX (Interactive Customer Experience Association) Excellence Award.

Presented at the ICX Association’s ICX Summit June 29, 2015, the award honored the best self-service, digital signage, and mobile technology deployments across all vertical market segments, and recognized design that demonstrates an innovative use of technology and entices customers to gain unique and immersive in-store experiences.

“We thank the ICX Association for this recognition, and we also thank the Toronto Blue Jays for the opportunity to work on this challenging and rewarding digital retail design project,” says Jean-Pierre Lacroix, president of Shikatani Lacroix. “This shop immerses the consumer in all things baseball, and by creating experiences that celebrate the team, we’re effectively supporting a platform that drives sales and revenues throughout the year.”

The Blue Jays’ flagship store includes seven unique digital experiences and 16 screens. Guests arrive through a dynamic digital entranceway and are led through the store on an interactive journey that includes live game feeds, memorable moments from the team’s history, an animated, multi-screen hat wall, secondary digital signing that promotes new merchandise, and touchscreen kiosks where customers can customize baseball attire. All digital elements work in concert and create an experience based on the "Celebrating the fan” concept created by Shikatani Lacroix.

“We approach digital as part of creating the integrated experience," says Richard Dirstein, Shikatani Lacroix's executive vice-president, design and innovation. "It is designed simultaneously with the physical environment to ensure that the journey is a deep and meaningful experience for the customer."

Relevant Links: 

Mall at Utah Museum of Contemporary Art

Mall at UMoCA

After visiting Mall no. 1 in December of 2014, the curators of the UMOCA have given the invitation for Mall to exhibit in the museum for a full four week run from August 14th–September 14th 2015. Mall no. 2 in the context of an established art institution/museum is an exciting opportunity for Salt Lake City to be exposed to contemporary design that is happening locally, nationwide, and even internationally. The Mall no. 2 team is an exciting mix of world renowned designers who are blurring the lines and at the cutting edge of design, art, and commerce.  

STREET GALLERY: AUG 14 – SEP 12 | 2015


See more about Mall No.2

Relevant Links: