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Are you a designer? Design memberships are for people whose primary occupation or course of study is experiential graphic design or related fields such as architecture, brand design, interior design, landscape architecture and other forms of visual design as an individual, at a firm, or in-house for a company.

Are you an industry member? Industry memberships are for people who are involved in businesses which manufacture, fabrication and/or supply of technologies, products or services related to graphics, sign or exhibition industries.


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Join the global community of professionals who create experiences that connect people to place. We're a multi-disciplinary network of designers, industry and technology specialists, educators, and students dedicated to experiential graphic design. We work in wayfinding, placemaking and identity, digital experience design, exhibitions, public installations, branded environments, and other aspects of EGD/XGD.   


Studio SC Goes Natural for Weyerhauser HQ

Studio SC Weyerhauser

Stewardship and sustainable forestry are at the heart of Studio SC's graphics and wayfinding system for Weyerhaeuser’s new headquarters in Seattle.

The space is immersive: An expansive image of a Northwest forest understory in the entrance lobby venerates the work and legacy of the company. Natural lighting and the inclusion of natural wood materials throughout the building are significant details that are echoed in the signage.

Studio SC's program brings the beauty of the forest into the workplace. Spanning the entire height of the building are a detailed botanical illustration of a Douglas fir tree and a Loblolly pine tree in the North and South stairwells respectively. Interpretive graphics feature scientific information about the tree based on its age at the corresponding height of the mural at each level.

The Weyerhaeuser team is expected to move into their new space in fall of 2016.

Illustrations by Olivia Knapp.



Chaos at the Museum

Chaos at the Museum BA

Chaos at the Museum is a congress that mixes inspirational dialogue, practical and creative workshops with a dynamic group of attendees to reflect on the relationship between the museum and its surroundings. Over four-days we will share experiences that empower museum’s to move outside of their walls, and advocate for their role as civic institutions. 150 participants and speakers from around the world will come together to discuss, invent and create at the Buenos Aires civic center.

17-20 Nov. 2016
Buenos Aires, Argentina


Lee H. Skolnick Architecture + Design Partnership's Work at Muzeiko Honored

skolnick for muzeiko museum

Muzeiko, America for Bulgaria Children’s Museum, was a Finalist for the 2016 Children in Museums Award presented by HandsOn! - International Association of Children in Museums and European Museum Academy.  The award values creative and innovative exhibitions and programs for the 0 – 14 age group.

Muzeiko opened in October 2015 and has served over 80,000 visitors. Lee H. Skolnick Architecture + Design Partnership provided architectural, graphic and exhibition design services.


Bluecadet's Play at the National Baseball Hall of Fame

bluecadet baseball hall of fame

For the Cooperstown, N.Y.-based National Baseball Hall of Fame and Museum’s Whole New Ballgame exhibit, digital agency Bluecadet created an interactive display to bring baseball fans deeper into the game. The Hall of Fame and Bluecadet installed five interactive feedback stations inviting visitors to learn about – and weigh in on – hot-button baseball subjects.

With a few taps on a touchscreen, museum guests can participate in debates designed to simultaneously engage and educate visitors. At the end of the segment, participants learn where they fall on the debate spectrum and how many other fans share their opinion. Fans from all over weigh in on #DiamondDebates and Bluecadet integrated Twitter comments into the onsite interactive screens.

In addition to interactive debate surfaces, the Whole New Ballgame exhibit features a massive interactive video jukebox queued up with film from decades of baseball for fans to select, watch and watch again. To help visitors find their favorite historic, emotional, hilarious and unforgettable moments, Bluecadet built four enormous interactive video displays – each made of four 55-inch screens unified by an IR frame and a thin glass surface that registers touch across the entire wall.

Since baseball’s history is anything but over, these screens – and Bluecadet's exhibit’s interactive kiosks – are built on a custom CMS that allows the Hall of Fame team to keep them updated – inning after inning, season after season. The staff can seamlessly create new questions and debate topics and add new footage to the screens as they expand the Museum’s video library.

Thanks to Bluecadet, museum visitors in Cooperstown can get in the game, make the tough calls and learn a few things along the way.


ESI Design Makes Over DC's Terrell Place

ESI Terrell Place

Terrell Place, a trophy office building and civil rights landmark in downtown Washington, DC, has received a stunning makeover from the Manhattan-based experiential design firm  ESI Design. ESI Design transformed the building's common areas with 1,700-square-feet of motion-activated media that provides a cutting edge experience while honoring the site’s past.
Terrell Place was created when the former Hecht's department store site was combined with two neighboring buildings. It was named after civil rights activist Mary Church Terrell, a founding member of the NAACP, who, at the age of 86 led the protest against segregation at Hecht's lunch counter in the 1950s.
ESI Design’s designers unified the expansive first floor lobby space by treating it as a single media canvas. By installing large-scale, reactive media on lobby walls and corridor portals, they created a sense of connection across the building's common areas. At 80 feet wide x 13 feet high, the largest media wall is capturing the attention and curiosity of passersby, who can see it through the oversize windows that were once the display windows of Hecht’s department store.
The renovation recreates Terrell Place as a vibrant, modern space while respecting its elegant architecture and historic significance. Technology and media are seamlessly integrated into architectural surfaces, creating an ever-evolving artwork that captures the pulse of the building.
Diffused LED wall displays in the main lobbies and corridor are activated by passersby via an infrared camera system, creating beautiful scenes that ebb and flow with the morning rush and the afternoon lull. The displays include three content modes – ‘Seasons,’ ‘Color Play,’ and ‘Cityscape’ –  offering a selection of scenes that can be programmed with varying durations and sequences, ensuring that tenants never see the same scene even if they arrive and leave at the same time every day.

The ‘Season’ mode shows the lifecycle of the iconic Washington, DC cherry trees. In the ‘Spring’ phase, as people pass by the screens, their movement causes the trees to blossom until eventually their petals fall off; when people pause in the lobby, they trigger butterflies to flutter. ‘Color Play’ shows algorithmically-generated patterns of multi-color threads which spread across the walls, weaving a tapestry that reflects the activity of Terrell Place. ‘City Scape’ pays homage to the city of Washington, DC with iconic architecture, statuary and transportation scenes that are brought to life by people passing by.

In the main corridor, the immersive environment is enhanced by ambient sounds emerging from invisible speakers in the walls and ceiling, including tones from nature, the surrounding city, and music that Terrell cited as having been impactful in her life, including Elijah by Felix Mendelssohn and Deep River - 24 Negro Melodies by Samuel Coleridge Taylor.

“The different media create distinct rhythms to give Terrell Place a unique identity and strong street presence,” says Michael Schneider, Senior Creative Technology Designer at ESI Design. “Each of the media scenes reflects the time of day and the movement of people through the lobby, acting almost as a large abstract data-visualization of the ebb and flow of Terrell Place.”
Showcasing Terrell Place's status as a dedicated stop on the city's Civil War to Civil Rights heritage trail, ESI Design also redesigned the Mary Church Terrell Memorial, paying tribute to the building's namesake with a prominent marker that includes historic context and photos of the famous boycott that took place at Hecht’s. Inside the main lobby, a graphic installation and a digital, interactive tablet allow visitors to learn more about Terrell’s impact on the Civil Rights Movement.
The Terrell Place project is the largest, most innovative in a series of designs that ESI Design has created across the country for real estate investment firm Beacon Capital Partners, the owner of Terrell Place. ESI’s designs have contributed to Beacon’s reinvigoration of properties in cities including Boston, Chicago, Denver, Los Angeles, New York City, San Francisco, Seattle and Washington, DC.


New for PCL Graphics: Lumitone Pearl

pcl lumitone pearl

Five PCL Graphics staffers around the table, staring at this magnificent rose gold they created using the Lumitone® process. The client had wanted metallic effect printing and PCL Graphics found a way to give the client just that. But they couldn't stop there. They had to make this process available to everyone!

So PCL Graphics did. And here it is!

Applications include wallpaper, flooring, walls, pressure-sensitive vinyls, banners and other various substrates.  Environments where you will find PCL Graphics' Lumitone include artistic functions, wayfinding, branding, retail, displays, museums and windows.


There is Nothing Quite like Hands on Training!

Particiapnts Learning about Projection Mapping techniques at SenovvA

SenovvA are hosting the SEGD 2016 Xplorer Digital Bootcamp today. Groups are exploring how to work with virtual reality, code, creating digital content and projection mapping. Participants get to experience these digital technologies and work in small teams learning how to manipulate them and work with them. Nothing helps you get ahead of your competition quite as effectively within the Experiential Graphic Design Community!

These sessions can only be experienced at Xplorer, and to experience it you had to be there!

(right) The team from Refik Anadol Studio (led by media artist Refik Anadol) demonstrates their project, Infinity Room, built to be experienced on the HTC Vive virtual reality system. Attendees took turns navigating the digital environment with headsets as well as exploring the digital "brush" tool afforded by the Google Tile Brush engine.

Hands on Training at the 2016 SEGD Xplorer Digital Bootcamp at SenovvA's facilities in Los Angeles

(left) Nikki San Miguel, with Kate Keating Associates experiences Virtual Reality project, Infinity Room, led by the team from Refik Anadol Studio using the HTC Vive Headset. (right) Paul Anderson, leads an afternoon session on Managing and Creating Content, giving practical and honest advise on how to tackle the content creation process to a group of designers at SenovvA's training classroom in Los Angeles.

Participants learning how to do Projection Mapping at the SEGD 2016 Xplorer Bootcamp

(above and below), Jeff Grantz, Materials & Methods, led an afternoon hands on session on Projection Mapping using Madmapper software. Within minutes Xplorer attendees were in the program manipulating loops of video in preparation for mapping surfaces in the studio. Projectors were provided so each attendee could live map their content onto a surface. Walls, objects, and even a mannequin named "Jason"  in the SenovvA studio became the surfaces for the projection mapping session.

Creating digital content at the 2016 Xplorer digital bootcamp
The Projection Mapping and Virtual Reality sessions proved to be the most popular at the one day Xplorer in Los Angeles, giving attendees first hand experience and exposure to the latest digital experiential technologies that are commercially available now! These are technologies that have reached a point where you can actually use them in the studio for prototyping and user testing.


All the videos from this Bootcamp will be available free to all members logged into the website. Remember to check back or go directly to SEGD Talks to view the videos at the end of July.


Hunt Design and The National Park Service: Together Again

Zion wayfinding by Hunt

To help serve the ever-growing crowds at this popular destination, the National Park Service implemented a multi-stop shuttle service in 2000. Now, the popular two-line system features an all-new look by Hunt Design (Pasadena, Calif.) for signs, maps, vehicle and operational graphics.  

Working with Zion National Park staff, the project included new signage in the neighboring town of Springdale, in Zion Canyon and throughout the visitor center. “We even helped name the shuttle routes, number the stops and rewrite the park’s radio message for drivers,” says Wayne Hunt, project manager for Hunt Design.

Each day over two million people find their way, are informed by or learn from signage and wayfinding programs designed by Hunt Design.

PS: Congratulations to the National Park Service on its 100 year anniversary!