AIGA Baltimore Design Week 2015

AIGA Baltimore Design Week 2015


As the season turns colder, Design Week is one year older! Baltimore’s 4th Annual Design Week returns this fall for a week jam-packed with great design events.

From Friday, October 16th through Friday, October 23rd, we’re celebrating design in Baltimore with a dazzling design and dine experience, hands-on workshops, studio tours, and more. Block off the entire week on your calendar now, because you won’t want to miss a single event!


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The One Club Creative Leaders Retreat

The One Club Creative Leaders Retreat

The One Club Creative Leaders Retreat

October 29-30, 2015

The Lodge at Torrey Pines, San Diego, CA

Seven group sessions. Three formats. Less than thirty people per session. Plenty of time for discussion. No hashtags. No podiums. No lectures. Just you. Just them. Two whole days.

Creative Mentorship

The Creative Leaders Retreat provides mentorship for Creative Leaders at the CD, ECD, or CCO levels who are senior-level Designers, Digital Creatives and Creative Leaders who are looking for new perspectives, creatives aspiring to become leaders, and those looking to adapt to the new agency model and rapidly-changing media landscape.

A Different Perspective

Leadership skills, creative problem solving and dynamic, diverse perspectives on creative leadership are a few things you can expect to take back to your workplace. Our retreats receive overwhelmingly positive feedback and the conversations have continued beyond the sessions.

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IDSA The Usability Ecosystem 2.0

IDSA The Usability Ecosystem 2.0

the 2015 IDSA Medical Design Conference—set for Oct. 21-22, 2015 at the Center for Advanced Medical Learning and Simulation (CAMLS)(link is external) in Tampa, FL. The focused conference will be conducted by a forum of experts on the practice of medical design and its impact on healthcare on a global scale. 

We all know the costs associated with the design, development and use of medical devices are increasing—but what are we as a design community doing about it?  Join the robust debate, experiential workshops and hands-on lab with the opportunity to play surgeon. We’ll discuss our abilities and challenges to innovate new devices and to improve the value of current, clinical therapies which are reliant on the devices we design and are becoming increasingly vital to the health and welfare of the global society. Industrial design has increasing influence over medical design, to open the opinion from design for usability—to design for delight.

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World Usability Weekend

Norfolk UXPA

UXPA World Usability Weekend: Prototyping Workshops

Saturday, November 14, 2015 from 10:00 AM to 2:00 PM (EST) Norfolk, VA

Tickets & More

Prototyping is an essential tool in the process of innovation. A good user experience doesn’t get delivered just like that. It is the result of the countless hours of efforts spent in the product development process, from conceptualization to the final delivery. It involves designing and redesigning your product or app based on a series of exhaustive user testing sessions, and let's face it, you cannot perform a user testing session with static assets like wireframes or mockups. There has to be some sort of interactivity, otherwise your users won’t get a taste of how the product/app actually works. This is where protypes come in. - UX Mag 

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What Do You Need To Become An Experiential Graphic Designer?

Parc du Sergent Blandan

There are very few courses in the USA that will prepare you to become a practicing Experiential Graphic Designer. Designers start in this field through various design routes such as Graphic Design, Industrial Design, Architecture, Landscape Architecture and Interactive Design. In fact, what makes this field so interesting is that to be good, you need to have the skills of all of these! Communication and typography, solving problems and making real physical things, dealing with space and understanding user centered experience and interaction design. For this reason, it is difficult for Design Consultancies to hire students as there is still so much that needs to be learned.

SEGD's Education committee has put together the core competencies needed for Environmental Graphic Design (EGD)as well as Experiential Graphic Design (XGD).They can be found along with many other great resources and a great book list of essential reading on the practice of Environmental Graphic Design on the Educationtab.

If you are serious about getting into Experiential Graphic Design, you can greatly improve your chances by working with the Core Competences and building your projects and portfolio around them so that you get experience in the right areas.

In 1973, the founders of SEGD started the association with the belief that what they were doing was much more than just signs and they were right. They christened the new discipline Environmental Graphic Design. Today the field encompasses many practice areas such as wayfinding, Placemaking, Exhibition and Exhibit Design, Retail, Sports and Entertainment, Public Spaces and Workplaces. In 2013 after decades of that notion being expended the Board agreed to widen the umbrella even more as it was very clear that for the past two decades the field had been rapidly expanding beyond graphic design and static design to dynamic, interactive, content rich designs. Hence the wider umbrella term Experiential Graphic Design was adopted. Read the definitions of Environmental Graphic Designand Experiential Graphic Designto get a clear understanding and view the SEGD presentationthat gives a good overview of the field.

The Xplore menu tab of this website is where you will find all of the content on the site filtered by Practice, Industry Vertical and Design Fundamentals. This tab provides the key to the kingdom of EGD/XGD, so use it wisely! There is also a dropdown menu under the Xplore menu tab called SEGDTalks that contains all the presentations given at the workshops this year. They are all free to members when you log into the website. There are some incredible learnings to be gained by watching these sessions where you will learn all about the projects, challenges and tools and methods and designers practicing the craft.

Finally, in the Store you will find over 100 Courses on detailed topics about how to practice EGD/XGD.

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Skolnick Designs Bulgarian Children's Museum

Bulgaria’s first children’s museum opens October 1, with architectural design, exhibits and graphics, interiors, and signage and wayfinding by Lee H. Skolnick Architecture + Design Partnership.

The 35,000-sq.-ft. museum, called Muzeiko, is the largest children's museum in southeast Europe. LHSA+DP won the commission through an international competition held by the America for Bulgaria Foundation, which sponsored the museum.

The museum's architectural theme, "Little Mountains," is an allusion to Bulgaria's mountainous topography. The structure's glass volume is broken by three sculptural forms, or "mountains," each referencing through its color scheme and texture the indigenous Bulgarian craft traditions of ceramics, textiles, and wood-carving. Interactivity also infuses the site, which includes a science playground, a green roof and rooftop climbing walls, an outdoor activity space, and an amphitheater.

The interior is organized conceptually as a journey moving through time and space. Visitors can explore three levels of science exhibits in the facility. On the lowest level, children explore "the past" with exhibits based on archaeology, geology, and paleontology. The ground floor is "the present," represented by hands-on displays about the natural environment and contemporary cities. The top floor is dedicated to "the future," with interactive exhibitions featuring cutting-edge technologies and space travel.

For more information on the project, visit the LHSA+DP website.

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Bierut Honored at SVA

Michael Bierut

Pentagram partner Michael Bierutwill be featured in an upcoming exhibition and lecture at the School of Visual Arts in New York.

The Masters Series: Michael Bierut will open Tuesday, October 6, and run through November 7 in the SVA Gallery, 601 West 26th St. The opening reception is 6 to 8 p.m. on October 6. On October 14, a dialogue between Bierut and Steven Heller is scheduled for 7 to 9 p.m at the SVA Theatre, 333 West 23rd St.

The exhibit will celebrate Bierut's work across a broad spectrum of clients and projects, and the reception will also celebrate his newly published book How to: Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World. 

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Neidell Promoted to VP at Arlon Graphics

Arlon Graphics (Placentia, Calif.) promoted David Neidell to Vice President-International.

In his new role, Neidell will be responsible for strategy, growth, and P&L for Arlon in Europe, the Middle East, Africa, and Asia.

Prior to this role, David held the position of Director of EMEA, and was instrumental in successfully launching and growing Arlon’s brand of print media and automotive films in the European markets.

“David’s experience in crafting a strategic vision and executing on that vision will help strengthen Arlon’s position in emerging markets where we have significant growth opportunities,” says Phil LaFata, Arlon's Vice President of Sales & Marketing. "His proven track record in leading sales teams to success and partnering with key distribution will play a critical role in Arlon’s future expansion.”

Arlon Graphicsmanufactures and markets pressure-sensitive cut vinyl, flexible substrates, and print media films for the digital imaging, signage, screen printing, vehicle graphic, and automotive restyling industries. 

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SOM Revives The Strand

The Strand Theater, San Francisco

Skidmore Owings & Merrill LLP (San Francisco) designed the renovation of San Francisco's historic theater known as The Strand. 

The Strand was the “Jewel” of San Francisco when it opened in 1917, but by the 1990s, the former silent movie house was used for video pornography, and was eventually boarded up for more than a decade. The revived Strand, designed by SOM, opened recently as the second home of the American Conservatory Theater.

The redefined space houses an intimate 285-seat proscenium theater, educational facilities, a public lobby and cafe, and a 120-seat black box theater and rehearsal space. The program is inserted within the shell of the former 725-seat cinema, overlaying essential modern theater elements on top of the raw backdrop of the original building.

A retro EGD program harkens to the theater’s glory days. The SOM Graphics and Branding studio was tasked with creating the Strand’s identity—one clearly identifiable as ACT, a 50-year-old institution, but tailored to reflect the new space and its mission. Focused on new work, emerging artists, arts education, and community outreach, the Strand’s identity had to convey the unadorned immediacy of experimental theater and reflect the gritty, transitional aspects of its surrounding neighborhood.

Inspired by the practice of using stencils to label theatrical sets and equipment, the SOM team customized the nonprofit’s existing logo and accompanying typefaces into stencils.

This theme was carried throughout the environmental graphics and signage, from the exterior blade sign to interior wayfinding and donor recognition. 

In the center of the lobby, a 500-sq.-ft. perforated LED screen is visible from the street. Referencing the Strand’s cinematic history, it serves as an audience engagement tool and a venue for locally produced video art. 

Metal-framed pink-neon letters from the cinema’s marquee, installed in 1959, were salvaged and incorporated in the design of the new lobby café. 

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Planar Wins Big at InfoComm15

Planar DirectLight LED Video Wall System

Planar Systems, Inc.(Portland, Ore.) was recently recognized with four awards from leading AV and digital signage publications.

The Planar® DirectLight™ LED Video Wall System was voted “Best Digital Signage Hardware” at InfoComm 2015 by Commercial Integrator magazine. The Commercial Integrator “BEST 2015 Awards” highlight the most outstanding new products, solutions, and services that are expected to impact the commercial integration industry in 2015.

The Planar DirectLight LED Video Wall System also received “Best of Show 2015” awards from three publications: AV Technology, Digital Signage Magazine, and Sound & Video Contractor. The awards were announced at InfoComm 2015 in Orlando, where the Planar DirectLight LED Video Wall System was on display. 

“It is an honor to be selected for these awards from the industry,” says Jennifer Davis, Planar's vice president of marketing and product strategy. “This exciting new video wall technology from Planar has received positive feedback from customers and integrators for its visual performance in mission-critical 24x7 environments—and this recognition is a testament to that excellence.”

The publications that recognized the Planar video wall cited its overall value, rich feature set, ease of installation and maintenance, and visual performance. “Stunning, crisp, high-contrast images are produced with ultra-fine pitch direct view LED video wall system and scales to nearly any size or shape,” wrote the judges at AV Technology. “Off-board distributed architecture increases reliability and improves serviceability by removing heat, complexity, and potential points of failure."

Introduced in March 2015, the Planar DirectLight LED Video Wall System is a family of seamless, ultra-fine pitch direct-view LED video walls that provides 24x7 reliability tailored to any indoor environment. They offer a uniform and seamless canvas of nearly any shape or size, and are available in four narrow pixel pitches ranging from 1.6 to 3.1 millimeters.

Built for a wide range of environments including well-lit public spaces, corporate lobbies, conference rooms, auditoriums, and control rooms, Planar DirectLight LED is available through Planar's global network of authorized resellers. For more information, visit www.planar/DirectLight.

Photo: The sales gallery of the Paramount Miami Worldcenter residential tower combines 36 Clarity Matrix LCD video wall displays into a 323-sq.-ft. digital video wall that presents potential buyers with floor plans, images, and high-definition video. 


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