MACtac Provides Films for Cavaliers Event

MACtac at Quicken Loans Arena, Cleveland

MACtac (Stow, Ohio) provided the films used to create promotional graphics for a recent event for Kyrie Irving at the Quicken Loans Arena, home of the Cleveland Cavaliers.

Quicken Loans Arena and The Cleveland Cavaliers hosted an exclusive event to allow Kyrie Irving fans to purchase Irving’s first signature shoe before it hit retail shelves. In preparation, Central Graphics Group was commissioned to create high-impact floor and window graphics to get fans excited about the event. Cleveland's cold temperatures and the arena's high-traffic volume areas required a durable product that could also be easily removed the next day.

Central Graphics Group chose MACtac Rebel films with PERMACOLOR LUV matte finish for next-day removal and Imagin StreetRAP with PERMACOLOR PermaFlex overlaminate for adhering to concrete and providing slip-resistance, says Jeff Loofboro, managing director. 


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Peter Hyde Design Collaborates on Studio

Peter Hyde Design (Brooklyn, N.Y.) collaborated on the design of Studio 17, a broadcast studio for First Rule Film & Broadcast in St. Louis. The project, created in collaboration with Provost Studio, was featured recently in NewscastStudio magazine, which highlighted the scenic design's flexibility in a small studio.

Located in a suburb of St.Louis and owned by a company whose parent organization is a lobbying and advocacy firm, the studio was conceived as a broadcast-ready event space and a separate broadcast studio that would match up with any national cable show set. The company chose Provost Studio and Peter Hyde Design because they had recently designed a broadcast-ready event space for the Chicago Bears as well as numerous studios for the major networks.

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2015 SEGD Academic Summit Agenda


2015 SEGD Academic Summit
Chicago June 3


hosted by Industrial Graphics Corporation
IGC Showroom
1143 W. Rundel Place
Studio 100
Chicago, IL 60607

The academic summit is an open event for both conference attendees as well as educators and designers from the Chicago area.
Please signup by completing the 2015 Conference registration form.


IGC Showroom | 1143 W. Rundel Place, Studio 100, Chicago, IL


Justin Molloy, SEGD

Session 1
Creating meaningful experiences for public users

The Interplay between People and Art
Lianne Wappert, University of Idaho

Get Back to What Matters
SEGD Global Design Award Student Project
Cassie Hester, Mississippi State University

Moderated dialogue with session panelists

Networking break

Session 2
Responding to user-centered needs through 
designed experiences

Social engagement through EGD:
Design for struggling small communities
Lisa Fontaine and Brennan Scott, Iowa State University

SEGD Global Design Award Student Project
Cheryl Beckett, University of Houston

Moderated dialogue with session panelists

Lunch Break
Lunch on your own and explore Chicago’s West Loop!

Session 3
Interfacing curated experiences

Money Shot: Navigating Lower Manhattan by Map
SEGD Global Design Award Student Project
Anastasia Lobova, Fashion Institute of Technology

CRYPTO: Interactive Experiences
SEGD Global Design Award Student Project
Jody Graff, Drexel University

Moderated dialogue with session panelists

Session 4
Informing user experiences through design research

Introducing personalization to in-person interactions:
Conducting evaluative user research on customer-employee interaction
Andrea Fineman, Carnegie Mellon University

Towards a Unified Language:
An interdisciplinary approach to package design that benefits consumer-experience and brand perception
Todd Timney and Peter Chamberlain, University of Cincinnati

User Engagement in Interactive Signage Design
Wu Duan, PhD, Tongji University

Moderated dialogue with session panelists

Networking break

Session 5
The next steps for designing experiences in place

Experience Chicago: Public Interface Project Followup
with Student Attendees from Kent State University

Moderated dialogue with attendees

Conclusion and final acknowledgements


2016 SEGD Academic Summit | Wednesday, June 8

2016 SEGD Conference | June 9-11


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DI Gets Caught in the Hornet's Nest

Dimensional Innovations (Overland Park, Kansas) partnered with the Charlotte Hornets on the team's locker room and lounge renovation.

Dimensional Innovations had several goals for the project. The space needed to have the comfort of a second home but the energy of an NBA game, packed with energy, passion, and teamwork. It also needed to showcase the return of the Hornets name with a new logo and brand identity that is fully integrated into the interior design.

Dimensional Innovations was responsible for the complete design aesthetic of the branded spaces, from illuminated graphics to the bathroom tile to solid-surface lockers. After digging deep into the Charlotte Hornets culture and operations, the DI team created new graphics and interiors designed to reflect the new direction of the franchise. 

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Moira Gemmill Dies in Cycling Accident

Moira Gemmill

Former SEGD Board member Moira Gemmill, a London arts and design visionary who led design at the Victoria and Albert Museum and this year was hand-picked by Queen Elizabeth to oversee renovations at Windsor Castle, died April 9 in a cycling accident. She was 55.

An SEGD board member from 2012 to 2015, Gemmill resigned her ex-officio participation early this year after being appointed Director, Capital Programmes for the Royal Collection Trust, responsible for overseeing major capital projects at Windsor Castle and Holyrood Palace. Prior to her appointment with the Royal Collection Trust, she was Director of Design, Exhibitions, and FuturePlan at the V&A, leading the transformation of the museum’s galleries and facilities as part of its major renovation and restoration program. The award-winning modernization of the V&A galleries has been credited with a major increase in visitor numbers in recent years.

Lucy Holmes and Alex Wood, partners in Holmes Wood (London), worked with Gemmill for more than 14 years. Gemmill was a close friend as well as a trusted colleague and role model. 

"We first met Moira when we were shortlisted for the wayfinding project for the V&A in 2001," remembers Holmes. "Her sleek black-clad figure, straight-line hair cut, direct tone, and dynamic presence were exciting and intimidating to meet. It was typical of Moira to give young hungry designers a chance when you didn’t have the track record to prove it but willed potential clients to believe in you. Moira gave us that chance. Moira gave so many people the chance and transformed the V&A into the spectacular museum it is today."

Holmes continued: "Moira was a decision maker--something many clients struggle with. Her drive, passion, and humour were all things that just made you want to be a better designer. She made you better. When we were asked if we could put forward someone for the Board of SEGD, it was a pretty easy decision. Alex and I have worked with Moira for 14 years and during that time become the best of friends. The hole that we are already experiencing will never be filled. We are so very lucky to have known her as designers and women."

Gemmill was instrumental in SEGD’s 2012 International Symposium, moderating sessions held at the V&A and sharing her perspective gained from working with some of the world’s  top architects, designers, and engineers on FuturePlan projects. Her presence on the SEGD Board brought an invaluable international perspective.

"You couldn't be in Moira's presence for more than a few minutes on a phone call or in person to realize she had something very special to offer,” says Clive Roux, SEGD CEO. “I have met very few people who were more impressive. Moira had the ability to see through all the issues and bring a sharp clarity to any conversation very quickly. It is little wonder that she was such a big player in the London art and design community, and we were very fortunate to have her input on the SEGD Board."

SEGD President Jill Ayers (Design360, New York) says Gemmill brought a “laser-focused passion” to her role on the SEGD Board. “Moira was invaluable as we planned our 2012 International Symposium, which she generously hosted at the V&A.” And on a recent vacation in Turkey, says Ayers, Gemmill shared her excitement about her appointment with the Queen. 

“I will remember Moira for her dynamic presence, her wicked sense of humor, and her sly smile. She was taken too soon, and will be deeply missed.”

Gemmill grew up on the west coast of Scotland and studied graphic design and photography at the Glasgow School of Art. She initially worked in publishing design. She began her museum career at the Aberdeen Art Gallery, where she was responsible for exhibition programming and design. She was appointed head of exhibitions and design at the Museum of London in 1998 and in 2002 moved to the V&A. In 2010 she was made an honorary fellow of the Royal Institute of British Architects.

Gemmill was riding her bicycle to work at St. James Palace the morning of April 10 when she was struck by a truck. She was the fifth cyclist to be killed on London roads this year. 

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Ronald Shakespear Exhibit in Buenos Aires

Ronald Shakespear

The photographic portraits of Ronald Shakespear, founder of Diseno Shakespear (Buenos Aires) and SEGD Fellow, will be on exhibit beginning May 7, 2015, at the Ort Association of Buenos Aires. In addition to pioneering work in environmental graphic design, Shakespear has been celebrated for his expressive, intimate portraits starting in the 1960s.

Some of the portraits can be seen in this video.

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Entro Designs RIT Signage

RIT Gene Polisseni Center

At Rochester Institute of Technology, Entro (Toronto) designed a comprehensive signage program for the new home of the RIT Tigers hockey teams. Installed at the Gene Polis­seni Center, the signage program incor­po­rates RIT’s colors and tiger brand and includes a unique donor recognition element.

Abstracted and sliced into shift­ing verti­cal strips, these graphic elements create the illu­sion of move­ment in delight­ful, surpris­ing ways.

RIT’s Sports Hall of Fame honors current (and future) inductees in a contin­u­ous origami-style plate that alter­nates between tiger stripes and inductee panels. The result is a dynamic faux-lenticular effect that shifts depend­ing on view­ing perspective.

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Poulin + Morris Creates Donor Signage for Prospect Park

LeFrak Center at Prospect Park

Poulin + Morris (New York) created a donor recognition program as part of the $74 million restoration of Brooklyn's Prospect Park.

Located in the heart of Brooklyn, the 585-acre Prospect Park recently undertook a major 26-acre restoration. As part of the project, the Wollman Ice Rink was replaced with the new LEED-Silver certified, 75,000-sq.-ft. LeFrak Center. The indoor/outdoor facility features a green roof and offers ice skating in the winter and roller skating and a water playground in warmer months.

Poulin + Morris developed a building sign program to honor the contributions of Samuel and Ethel LeFrak as well as other major donors. A modernist typeface, reflecting the center’s proportion and contemporary forms, displays the LeFrak family name in stainless steel set into stone walls.

A dark granite wall features the names of major corporate and individual donors in white gold leaf composed in a horizontal pattern mimicking the fluid lines of a skater’s movements. Donor names are also displayed throughout the center on the water fountain, benches, and on markers placed along Prospect Lake’s revived shoreline.

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Younts Design Creates Shipping Container Project for the Giants

The Yard at Mission Rock

Younts Design Inc. (Baltimore) recently worked with the San Francisco Giants on The Yard at Mission Rock, a pop-up shipping container village in San Francisco's newest waterfront neighborhood just south of AT&T Park. 

YDI's first task was to help the Giants name the project. The Yard was an ideal solution to connect baseball with the neighborhood's shipping history. The look of The Yard project is simple and industrial. Inspired by shipping-container graphics, YDI created a logo and graphic system that can be stenciled and applied easily to any surface--an appropriate aesthetic and economical for a temporary project. The graphic system includes identity signage and graphics as well as restroom signs, wayfinding, and surface graphics.

YDI extended the brand to digital elements as well, creating a web presence that echoes the industrial vibe and the geometric aspects of the identity and signage. The project team included Mark Hogan Architect, Hathway Dinwiddie (project planning), Nibbi (general contractor), Urban Bloc (container fabricator), and VKK Signmakers Inc. (sign fabrication). More more information and images, see YDI's blog.

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Pentagram is Mad about Mad Men

Mad Men bench by Pentagram

Pentagram and DCL (Design Communications Ltd.) collaborated on a monument to the popular Mad Men television series and its protagonist, ad man Don Draper, to coincide with the show's final season.

AMC unveiled the installation as a special commemoration of the impact the show has had on New York. Designed by Pentagram’s Lorenzo Apicella, Michael Bierut, and Emily Oberman, the monument is a bench that features an iconic graphic silhouette of Draper from the show’s opening title sequence. Pentagram project coordinator Julia Lindpainter worked closely with AMC and DCL to manage the design’s execution.

In seven seasons, the show has charted Draper's rise during the Golden Age of advertising in 1960s New York. Appropriately, the bench is located outside the Time & Life Building, the fictional home of Sterling Cooper Draper Pryce (changed to Sterling Cooper & Partners in the sixth season), where Draper and fellow characters Roger Sterling, Peggy Olson, Joan Holloway, and Peter Campbell work in the series. Mad Men creator Matthew Weiner and stars Jon Hamm, Elisabeth Moss, January Jones, Christina Hendricks, and John Slattery were on hand for the sculpture’s unveiling.

The installation coincides with the show’s final seven episodes, which kick off on Sunday, April 5. The bench will be on display in the Time & Life Building Plaza at 1271 Avenue of the Americas (between 50th and 51st Streets) for fans and passersby to enjoy through the summer.

Fabricated of just two pieces, the 12-foot-long bench combines a ½-inch-thick rolled steel plate seat and back, balanced on a 10-foot-long cast concrete base. Don’s silhouette is cut from the seat, which has a powder-coated black finish with white painted graphic elements. The concrete base color was selected to complement the existing plaza paving pattern.


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