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Emerging as the new era of commuter travel in New York, the completely renovated Moynihan Train Hall, designed by Skidmore, Owings & Merrill, opened for passengers last week. Gone is the overcrowded, unremarkable experience of the past – today’s experience is bright, welcoming, spacious and thoroughly innovative. The new train station, a tangible link to New York’s grand history, features a modern digital passenger experience courtesy ANC, an experience design and execution company. Partnering with Empire State Development Corporation, ANC’s role as lead integrator in the project has created a dynamic digital media network aimed at improving passenger connectivity and comfort.
ANC completed its work in two phases. Phase I featured deployment of more than 1,700 square feet of 4mm LED throughout the train hall. It includes digital screens in a range of sizes; LCD kiosks; and a unique trapezoid-shaped display in the north entrance stairwell. Ceiling box screens alongside glass lighting fins in the east bay simulate the sky. The displays have live video capabilities and regularly feature important updates for passengers, along with NY-centric visuals to promote travel and create a more relaxing commuter environment. Phase II deployment integrated 150 assets, including LCD and fine-pitch LED displays unique to national transit stations to ensure a variety of passenger information from multiple transit entities are easy to find.
The 255,000 square foot transit hub is part of a mixed-use development which crosses 8th Avenue into the historic James A. Farley Post Office Building. The physical build-out over two phases creates a digital experience unlike any other transit environment while ensuring passengers are immersed in a true New York experience. The train station now features live video capability and real-time transit updates through its complete digital network. Additionally, ANC’s content management system, LiveSync, combines information from three different transit providers, the Metropolitan Transit Authority, the Long Island Rail Road and Amtrak, to display complex train times and information for each transit authority across the digital network. Combined, ANC’s thoughtful procurement and placement of digital technology along with the artful and elegant use of projection and lighting to mimic a skylit serenity create a sense of ease for passengers.