New Visual Style for MoBIA Reaches New Audience

Religion, history, and art passionately collide at the Museum of Biblical Art. Engaging Carbone Smolan Agency (New York) for the exhibition Object of Devotion, MoBIA needed a modern-day message for their medieval subject. These works originated from the 16th century English countryside, depicting elaborate scenes of love, violence, passion, and, of course, devotion. On loan from the celebrated Victoria and Albert Museum’s collection in London, more than 50 prized alabaster sculptures debuted in the United States at MoBIA. CSA “contemporized” the exhibit with bold typography and bright palette to contrast with the alabaster sculptures. The sculptures were juxtaposed with 2014 messaging such as “your prayers are automatically backed up on our cloud.” The final result reflected a risk worth taking, as MoBIA trusted CSA to craft a new visual style as they reached out to a new audience and celebrated this coup of an exhibition.

Related Links: