New Identity for OICR in Toronto

The Ontario Institute for Cancer Research (OICR) asked Entro (Toronto) to develop a simple, yet representative, signage program for their new office space at the MaRS tower.

To create a grand, upscale first impression, the OICR logo (normally set in green tones) was realized in three metal tones of different depths in the reception area. The OICR acronym was emphasized with halo illumination against a dark, warm grey background, and a super-sized Circos map line drawing was applied alongside the logo.

The Circos map line drawings were then applied throughout the space as complex patterns for meeting rooms, offices, and entrances. In contrast, the room signage is minimal and straightforward.

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