The entrance to the living museum of Historic Atturaif, the first capital city of the Saudi royal family, is now marked by the Salwa palace-inspired identity. With the site's reconstruction scheduled for completion in late 2014, Cloud Gehshan Associates' placebranding program will serve as a continuous visual thread throughout the 58-acre district.
In collaboration with Ayers Saint Gross, CGA (Philadelphia) also developed a master wayfinding plan to guide and direct visitors toward the Salwa palace, sprawling souks, mosques, and museums. Designated a UNESCO World Heritage Site, the Arriyadh Development Authority has used authentic mud brick construction methods. Historic Atturaif is a highly anticipated destination for tourists worldwide and is considered Addiriyah's most historically significant settlement.