Nature Lab, a new exhibit at the Natural History Museum of Los Angeles, uses media and lively graphics to invite visitors to “put their nature eyes on.” Gallagher & Associates and KBDA collaborated on the project, which was a 2014 SEGD Global Design Awards winner. Do what comes naturally—allow your work to shine by entering the 2015 SEGD Global Design Awards. The deadline has been extended to Feb. 28!
The Nature Lab is a 6,500-sq.-ft., hands-on gallery showcasing live animals, media interactives, scientist demonstrations, and more than 200 specimens for visitors to the Natural History Museum of Los Angeles County. Los Angeles is located inside a biodiversity hotspot, and the evidence is everywhere—if we know how to look. The Nature Lab is the place where visitors can “put on their nature eyes” and learn to see what they’ve never seen before about wildlife in Los Angeles.
Working closely with museum staff, Gallagher & Associates developed a unique new approach to the interpretation of urban ecosystems and the creatures that live in our cities and communities. Nature Lab offers a detailed look into the interesting lifestyles, adaptations, and challenges facing urban wildlife. Visitors of all ages participate in biological research, learn scientific methods, and engage in hands-on activities that build observation skills. By featuring stories of a displaced mountain lion, confused coyotes, playful rats, and curious opossums, visitors are motivated to better understand and respect the animals living in their communities.
Gallagher & Associates developed customizable social media solutions to inspire children and adults to participate in an ongoing research initiative documenting living specimens using networked cameras. Called “Citizen Science,” this has become a first-of-its-kind visitor observation system to incorporate the Internet. Interactive communal tables and a working laboratory provide visitors more opportunities to investigate plants and bugs found on the museum campus, in their schoolyard, or in their own backyards.
Content was developed in a layered, highly visual way to satisfy visitors of all ages, whether they read only headlines or want to “dive deeper.” KBDA developed simple infographics to help visitors connect to the work of the scientists, and commissioned illustrations inspired by graphic novels to help tell personal stories.
Because the exhibit has six different entry points, KBDA took great care to create a clear and consistent layered hierarchy of wayfinding and storytelling throughout the gallery, so visitors can easily navigate the experience, no matter where they begin. Materials were chosen to subtly evoke the urban environment while also withstanding heavy use. A 75-foot façade of glass doors on the north side of the gallery opens out to the Nature Gardens and allows natural light to pour in—giving visitors a true indoor/outdoor experience and a feel for LA’s urban and natural spaces.
For more inspiring, award-winning projects, visit the SEGD Global Design Awards archive.
Find more great content in your areas of interest in the SEGD Xplore Experiential Graphic Design index.
NATURE LAB AT THE MUSEUM OF NATURAL HISTORY LOS ANGELES COUNTY
Client: Museum of Natural History Los Angeles County
Location: Los Angeles
Project Area: 6,500 sq. ft.
Open Date: June 2013
Project Budget: $4.8 million
Exhibit Design: Gallagher & Associates
Graphic Design: KBDA
Design Team/Exhibit Design: Patrick Gallagher (principal in charge); Bruce Lightbody (creative director and interior design); Cybelle Jones (project director); Jake Mackenzie, Courtney Payne (exhibit design); Lisa Dunmeyer (project manager)
Design Team/Graphic Design: Kim Baer (content strategy and creative direction); Allison Bloss (creative direction and design); Elizabeth Salud, Amanda Hovest (design)
Consultants: Picnic Design (graphics production), First Circle Lighting (lighting design), Unified Field (multimedia interactives), Red Cape Design (physical interactives), Tenji Inc. (live animal tank design)
Fabrication: Lexington Design + Fabrication (primary fabricator), Digital Plus (graphic output)
Photos: Conrad Lopez, Elizabeth Salud
