MARS kicked off its premiere at the Beverly Hilton with a photo booth, cosmic cocktails, book signings and awe-inspiring graphics. National Geographic partnered with JOWY Productions to plan the event, and the bluemedia team was brought in to deliver launch party graphics to set the visual scene. The highly anticipated, out-of-this-world launch offered a unique opportunity for bluemedia – from the elegant Beverly Hills venue to brilliant National Geographic content.
Their two-man team met with four other local certified installers to get the graphics up in just one day. The three separate bluemedia installs included a huge parking garage banner featuring the MARS show logo and multiple window decals highlighting the series characters and documentary subjects. A creative cable frame system was used to hold the graphics in place without drilling holes into any concrete on the property. This was done by way of 40” cables every 24” with carabiners and ropes.
Everyone from MARS executive producers and cast members to authors and press members were in attendance at the Beverly Hilton event to celebrate the successful premiere and impressive launch party graphics.