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Chapter Chairs

Laura McCoy is a Founder of TollesonMcCoy in Nashville
Laura McCoy
Jeff Peden
Jeff Peden
Explore SEGD content about your city
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TollesonMcCoy Job Posted June 1


Ashworth Environmental Design
August Enterprises                     
Coast 2 Coast Survey Group       
Gresham, Smith and Partners    
K. Designs                                   
Link Engineering                         
Looney Ricks Kiss                        
Red Alloy Creative                      
SHOWDOG Brand Handlers        
Sign Services Group                                        
The Owen Design Group             
Three Point Graphics, Inc.          
Wilmington Quality Associates   


1220 Exhibits                              
Dixie Graphics                             
Identity Group                            
INEOS Acrylics                            
Intersign Corporation                 
Lucite International                    
Pattison Sign Group                    
PPG Architectural Coatings        
Principle Group                           
Sign Management Consultants

Design Schools

Nossi College of Art 
University of Tennessee at Chattanooga 
Vanderbilt University
O'More College of Design
Watkins College of Art    


Laura McCoy | 615-403-6509
Jeff Peden | 615-742-1490


Nashville, TN Blog

Please join us in welcoming the SEGD Nashville Chapter.This addition brings SEGD's global chapters to 33.

The chapter will be led by Laura McCoy, Partner at TollesonMcCoy and Jeff Peden, Director of Sales and Marketing at Anode.

About the Chapter Chair

Laura McCoyis the managing partner of TollesonMcCoy, which she and Ansley Tolleson founded in 2005. Shocked to find herself at this age and experience level, Laura has designed signage, wayfinding systems, logos, print pieces, interior branding projects, donor recognition walls, patient warning icons and much more. In fact, her neighborhood sign was published in Southern Living and her East Nashville logo has become a Snapchat filter. Laura enjoys working as a team with architects, designers and owners to achieve the best solution for a project. She believes that applied designs should work with a space, not overpower it, and follows the philosophy, “Less is more.” Her current challenges include learning how to delegate, finding room to store all of her different TM hats and helping to start SEGD Nashville.

Jeff Peden has over nine years of experience in defining the conceptual, technical, and budgetary components for touchscreen exhibits and interactive experiences designed and produced by the Anode team. He focuses on integrating technology and digital storytelling into physical visitor spaces. Recent projects cover a wide variety of emotional stories and technical subjects for interactive and digital experiences for the Country Music Hall of Fame and Museum, Vanderbilt University School of Engineering, Mars Petcare, Nashville Public Library, Montgomery Bell Academy, BuzzFeed, ESPN X Games, and Mercedes Benz.

Local to Nashville? Keep a lookout for upcoming events.

SEGD is the smallest, friendliest, most open design association. Join and find out what community really means!.