NanoLumens (Atlanta) installed the world’s first native 4K 2.5MM display, part of a larger NanoLumens solution, at the newly redesigned Telstra Customer Insight Center in Sydney, Australia.
Designed to show Telstra customers what's possible in their businesses—and how the mobile phone provider can help—the 3,600m2 center houses a 300-person auditorium, workshop, and collaboration spaces, partner pop-up installations, a restaurant, and hands-on technology demonstration areas featuring state-of-the-art business solutions.
The center features three unique digital "connection zones" featuring NanoLumens display technologies. NanoLumens worked with its regional sales representative, Digital Place Solutions, and Portland, Oregon-based design firm Downstream to achieve the goal of realizing a digitally intimate experience. The zones consist of a 300-seat auditorium whose focal point is the NanoSlim Engage 2.5MM native 4K display. The 7.5-meter by 7.5-meter display—nearly 25 feet square—is the first 2.5MM LED display capable of receiving a true 4K signal, says Almir DeCarvalho, NanoLumens vice president of strategic accounts. In the center’s Partnership Hub, a Stonehenge-like assembly of three 4.5mm pixel-pitch NanoCurve displays (3.02m x 4.3m, 3.02m x 8.3m and 3.02m x 3.46m) span from floor to a reflective ceiling, creating an immersive space where product and services solutions take on both intimacy and immediacy.
The center’s Insight Ring, which uses a 1.87m x 7.34m NanoCurve display in 4.5MM pixel pitch, accomplishes this immersive effect within a unique curved space that is enveloped by a circular enclosure that’s suspended at 17 degrees in the center’s newly created visitor reception area. There, visitors will be welcomed with bits of their own information, such as their names and titles, via RFID-enabled badges given to them by Telstra. Information about products and services useful to them will be shown on the same display.
“Based on our unique abilities and expertise in custom visualization solutions, NanoLumens was able to deliver a complete visual solution at the highest level of design and reliability, while staying true to the customer's vision,” notes DeCarvalho. “All aspects of this project were custom, from the seamless, curved LED walls that make up the Partnership Hub and Insight Ring to the NanoLumens LED Theater Wall." In collaboration with their partners, NanoLumens custom-designed and engineered the displays in the United States and prepared them for final assembly by Telstra Ivision in Australia.
NanoSlim Engage is designed to allow customers to engage their audiences up close and personal with high resolution and large-scale visualization. The Telstra installation marks the first time that this solution has been installed in a customer environment.
“This is one of a series of important new installations that are now underway in Australia and New Zealand,” says DeCarvalho. “The region is a major focus of our expansion efforts, both now and over the next several years. Stay tuned to what follows because we have some very exciting projects underway!”