Passengers traversing through Vancouver International Airport have a new way to pass the time in line, thanks to a dazzling new interactive digital signage installation by NanoLumens, award-winning creators of uniquely compelling interactive LED visualization solutions.
Where a printed map of select flight paths from YVR used to hang, there now sits a vibrant 12.5’x 7.8’ NanoLumens LED display playing custom content created by the renowned digital experience artists at Montreal-based Float4. According to Lynette DuJohn, vice president of IT and chief digital officer at the Vancouver Airport Authority, the new display is delighting passengers.
Float4 took the best-in-class NanoLumens display and made it even more captivating by creating interactive content that reacts to passengers as they walk by. The initial launch included two interactive pieces that change when people pass by; one is called "The Reveal” that presents destination videos and another features four different backgrounds from Vancouver.
Using a Microsoft Kinect and a UI camera, the system covers a large area, detecting movement either from people walking by or people standing in line; the motion triggers an action. One of the non-interactive pieces replicates the flight path map that used to hang on the wall, with a few digital flourishes added.
“This installation took the familiar flight path map that had hung for years and turned it into something truly head-turning,” said Alexandre Simionescu, co-founder and principal of Float4. “With the airport’s first interactive digital installation comes new opportunities for passenger engagement and advertising and we are thrilled to provide the system hardware and content to keep waiting passengers engaged and excited about their travels and their time at the airport.”
The new display at YVR’s Gate C features a 1.67mm pixel pitch, among the smallest in the industry, to present HD-quality graphics on a wall-sized display. The result is a unique format of 2304 pixels by 1440 pixels, which further separates it from an average 16:9 aspect ratio display.
More info available from NanoLumens