NanoLumens Help Innisfree Compete in New York

NanoLumens Help Innisfree Compete in New York (image: cosmetics store interior)

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When Korean cosmetics retailer Innisfree launched its second New York store right next door to a major competitor in late 2018, the brand knew it needed a store design that would grab the attention of people passing by and convince new customers to step inside. Working with Creative Realities, a design-forward end-to-end digital integrator (Louisville, Ky.), Innisfree decided to capitalize on the store’s curved floor-to-ceiling street-front windows and install a huge, super bright NanoLumens ENGAGE Series™ LED display that measures 16.73’ tall by 8.66’ wide and is easily seen from the street, 24 hours a day.

“The new Innisfree store at Lexington and 59th Street has a variety of technologies to make the shopping experience better, and it starts with the massive NanoLumens LED display that is simply impossible to miss as people pass by the storefront,” said Beth Warren, senior vice president of marketing and retail practice at Creative Realities. “The store opened right next to a major established cosmetics retailer, so capturing the attention of cosmetics users and having a unique store design and appearance was a top concern. With this stunning display showing peaceful scenes from the Jeju Island in Korea where Innisfree sources many ingredients, any potential customer who walks by is encouraged to step inside and see what the new store is all about.”

“NanoLumens displays are the ultimate combination of advanced technology, superior design, simple operation and show-stopping performance,” said NanoLumens Regional Sales Manager Geoffrey Berkeley. “These attributes allow our displays to blend into any environment and showcase any content, making them the top choice for stores that want to make a big impression without focusing customers’ attention on the technology itself.”

According to Warren, a major part of any digital marketing effort is sending the right message at the right time, in the right part of the customer journey. By conceiving a digital strategy in this way, Creative Realities can use NanoLumens displays to solve specific pain points such as improving foot traffic, extending browsing times or increasing the value of purchases. The NanoLumens LED display is mounted straight ahead of the entrance and windows, above a counter of iPads where customers can sign up to be Innisfree members to track their purchase history and receive special offers from the brand. Because the iPad counter puts customers within six feet of the huge LED display, Creative Realities figured out that they needed to use a pixel pitch of 2.5mm to ensure that all content looks brilliant from any distance. NanoLumens delivered the custom-built display to CRI’s exact specifications. The content shown on the NanoLumens LED display keeps with the store’s design influences, presenting images of flowing landscapes and nature scenes.

“The store has an open design with a lot of space for customers to engage with more than 900 products, and our technology design aids in driving them to specific sections while creating an ambiance that separates Innisfree from its neighboring competition,” Warren said. “However, the store doesn’t look like a tech-heavy environment. The installation is subtle, with content taking center stage and helping bolster the store’s vision rather than showing off technology for technology’s sake. The seamless, borderless NanoLumens display fit perfectly without distracting from the core business.”

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