From Museums to Beyond: 2016 SEGD Exhibition & Experience Design Event

WASHINGTON, DC—Experiences like museum exhibitions are evolving rapidly. People are experiencing dynamic installations inside traditional museums, within corporate and community visitor centers, inside sports venues and even on the streets of our cities. SEGD (the Society for Experiential Graphic Design) will host the wildly popular, one full-day workshop event E&E: Exhibition & Experience Design, on August 18, at the AIA headquarters building, followed by a half day of tours on August 19. The event will help designers craft more meaningful experiences for their audience, balance new media/transmedia and traditional techniques in exhibitions and explore what ideas the next generation of experience designers are embracing. 

“The E&E, or Exhibition and Experience Design event is a distinct opportunity for professionals working in different practice areas and specialties in experiential design to learn from and be inspired by each other, hone their skills and utilize new ideas and interactive technology in museums and non-traditional exhibition spaces,” says Justin Molloy, SEGD’s Director of Education. "We're very excited to offer an exhibition and experience design event in Washington DC again. In 2014, we broke all attendance records for a one-day event, and it's shaping up to be even more popular in 2016."

Award-winning designers and thought-leaders in the experiential graphic design field will lead focused sessions geared for designers, curators, technology integrators, fabricators, brand managers, design faculty and students. Experiential tours of uniquely-DC institutions like the White House Visitors Center and the National Museum of African American History and Culture and following the tours, an "Experiential Scavenger Hunt", led by global museum design consultancy Gallagher & Associates (Washington), will cap off SEGD's E&E: Exhibition & Experience Design,making it a truly dynamic event.

Sessions and speakers include:

Creating Meaningful Experiences


Optimizing Exhibits for Digital/Physical Balance


Corporate Visitor Experiences


The Next Generation of Experience Designers


Experiences Everywhere: A Panel Dialogue


The complete two-day agenda of sessions and presenters, and registration information, can be found at


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