Moss Retail & Environments(Elk Grove Village, Ill.) partnered with the design team at Peet's Coffee & Tea to create a unique new branded signage kit of parts for the stores.
Starting with the first conversion of Caribou Coffee stores to the Peet's brand, Moss has produced a variety of printed and fabricated graphic elements for Peet's locations. Graphics and signage materials range from fumed oak to found barn wood and plywood.
As Peet's rebrands store locations, a combination of standard and customized signage is printed on demand to meet construction deadlines and minimize inventory. Custom printed and engraved wood headers, barn wood artwork, and steel accents help create a "modern rustic" decor designed to set the Peet's customer experience apart from its competitors. Moss has provided large-format printing, direct-to-substrate printing, framing, and dimensional and LED signage and fabrication for the stores, as well as installation.