Mijksenaar on Wayfinding

Information designer Paul Mijksenaar says too many airport wayfinding systems focus on aesthetics over function, and color-coding is "one of the most-abused forms of wayfinding." Mijksenaar, keynote speaker at the SEGD/ASMN Airport & Transportation Workshop October 3-4 in Phoenix, spoke with eg magazine about his wayfinding app.

You can read the interview here.

Organized jointly by SEGD and the Airport Sign Managers Network (ASMN), the Airport & Transportation Workshop—October 3 and 4 in Phoenix—will focus on the complexities of airport design programs from signage and wayfinding design, planning, and management to user experience and technology.

The two-day workshop will include a wide range of sessions on key topics in airport and transportation design programs. The workshop will also include ample networking time, representation by a diverse group of speakers, and real-world perspectives from airport operators.
Mijksenaar will keynote the session entitled Color vs. Monochromatic: The Global State of Wayfinding Standards. For decades, Mijksenaar has pioneered research models for airport wayfinding systems based on color and typography. Airports around the world differ in their philosophies on color and type, generally falling into two camps: integration into architectural context vs. color for guiding and placemaking. The session will explore the baseline standards and how North American airports depart from their global counterparts. Following Mijksenaar’s presentation, a panel discussion will illuminate the perspectives of a diverse group of airport sign managers and wayfinding program designers.

For more information on the program, and to register, click here.
Early registration rates for the event apply through August 30.
The Airport & Transportation Workshop is sponsored by Airpark Signs & Graphics, Color-Ad Signs and Exhibits, Insight Lighting, iZone Imaging, and SignComp.

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

Upcoming SEGD Events

2022 Conference Experience Portland
2022 SEGD Academic Summit
2022 Wayfinding and Placemaking