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Michael Rocha is the Director of Creative Services at Panasonic.
For over 2 decades Michael Rocha has focused on interactive media and digital storytelling. Primarily working with large displays featured at sporting venues, Michael helped pioneer much of the ways fans enjoy live events. This experience includes two Olympic Games, several Super Bowls, one NFL ProBowl and an award in 1998 from the IDEA convention as the “Best Presentation in Sports” with his work with the Tampa Bay Buccaneers.
As Director of Content Services with Panasonic, Michael Rocha continues to develop new software platforms and workflows which continue to add levels of interactivity and capabilities, but with a 360 degree approach that moves beyond the venue. Some recent innovations include gesture control kiosks, social media integration and new in-venue graphical real-time data presentations.
Michael Rocha has 25 years of experience in digital media production. He spent 21 seasons directing and creating content with the Tampa Bay Buccaneers, as well as five seasons directing, engineering, and creating content with the Tampa Bay Lightning. Michael has feature film credits of associate producer, second unit director of photography, editor, and visual effects. His short films credits include producer, writer, and director.