Members please log in to see contact information.
2001 Distinguished Member Award Honoree
2004-2009 SEGD Board Member
2005-2008 SEGD Board Education Chair
2016 Fellow Award
Michael Reed is the partner in charge of Mayer/Reed’s visual communications and product design group, which was established in 1977 to integrate visual communications into the built environment. He has organized a multidisciplinary design and technical team within the studio to handle the diverse requirements of signage, wayfinding, interpretive, and exhibit programs. His areas of expertise include the strategic planning and integration of wayfinding systems into programmatically complex public environments.
Michael’s portfolio includes the San Francisco International Airport’s International Terminal, Vera Katz Eastbank Esplanade Urban Marker interpretive project (Portland, OR), Wayne Morse United States Courthouse (Eugene, OR) and TriMet Portland Downtown Transit Mall (Portland, OR). He has received national design awards from the Society for Environmental Graphic Design, American Society of Landscape Architects, U.S. General Services Administration and The National Waterfront Center.
His design of the shopping and dining wayfinding program at San Francisco International Airport received a design Honor Award from the Society for Environmental Graphic Design. Published work includes projects featured in three books You Are Here: Graphics that Direct, Explain & Entertain; Design & Planning of 3-Dimensional Graphics; and Wayshowing, A Guide to Environmental Signage Principles & Practices. He co-chaired SEGD's 2000 national conference that explored the theme “Making Sense of Place.” Michael is a graduate of Ohio State University where he received a Bachelor of Fine Arts in Industrial Design.
View the studio’s work at www.mayer/reed.com