SEGD Fellow Lance Wyman(Lance Wyman Ltd.) delivers his keynote talk about the evolution of his work in Mexico City, beginning a half-century ago at the 1968 Olympics (still considered Gold-medal-worthy) and continuing today, collaborating with the Mexico City Government for their Integrated Mobility project.
Lance Wyman is considered one of the most influential graphic designers of our time, and is credited with helping to define the field of environmental graphic design. Lance Wyman (B.1937, Newark, NJ, USA) is a graphic designer specializing in systems for cities, events, institutions and transit systems. He founded Lance Wyman Ltd.in 1979 and has focused his work primarily on branding/wayfinding systems for public environments.
His graphic system for the 1968 Mexico City Olympicshas been cited as “one of the most successful in the evolution of visual identification.”
Lance Wyman's early landmark work also includes branding/wayfinding for the Mexico City Metro, the National Zoo, and the Minnesota Zoo, which TIME magazine selected as one of the 10 best designs of 1981. His other successful public communication systems have included the original map for the Washington, D.C., Metro, branding and wayfinding signage for pedestrian skywalk systems in Calgary and Edmonton, the Amtrak High Speed Rail facility at Pennsylvania Station, the St. George Staten Island Ferry Terminal in New York, the American Museum of Natural History, and the New Mexico RailRunner railway system, among many others.
Purchase the 2021 Wayfinding + Placemaking Videos