Sharon Lessard

Sharon Lessard

Chief Creative Officer at Ensemble Business Group, crafting seamless end-to-end experiences.

People

Website

Member Since

July 2023

With over 25 years of experience in the creative and design industry, I am a seasoned leader and influencer of the customer experience. As the Chief Creative Officer at Ensemble, a global collective of passionate storytellers, designers, and architects, I lead the vision and direction for creating seamless end-to-end experiences for our clients. I bring the business world closer by building meaningful environments and breathing new life into their brands.

My core competencies include strategy, brand development, creative direction, visual merchandising, and retail design. I love to lead teams with the belief that the built environment is where every part of a brand comes together for the consumer. I collaborate with cross-functional teams to embody the brand’s red thread through storytelling and clarity of purpose. As a design thinker, speaker, and influencer, I inspire unexpected experiences that foster meaningful human and transformational connections. I combine discipline and intuition to provoke the norm, getting to the essence of a problem. Some call it edge; I call it insight.

Practice Area

Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding

Focus Area

Brand

Industry

Entertainment, Healthcare, Retail, Transportation, Visitor Centers, Workplace