Peter Dixon



Member Since

June 1996

President of SEGD 2005
As chief creative officer for the branding and marketing consultancy Prophet, Peter Dixon brings their clients a unique blend of perspectives as an architect and brand specialist. His point of view translates into an imaginative take on identity, branding, and design, expressed in both high-level thinking and visual representations.
Peter Dixon is a 2013/4 SEGD Board member.
Peter’s award-winning programs have spanned all areas of the brand experience, ranging from building design to retail concepts and merchandising systems. He has worked for such notable clients as BMW, Citibank, Citizens Bank, Chrysler, IBM, Microsoft, McDonalds, Nissan, Sprint, Samsung, and Wal-Mart.
Before joining Prophet, Peter Dixon helped lead the consulting team on Wal-Mart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors’ new dealership concept being launched worldwide, and a new dealership design for its Infiniti brand. For McDonald’s, he directed a revitalized restaurant concept being executed across the U.S.
Peter Dixon is a popular public speaker and often tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News, and Advertising Age.
A member of the American Institute of Architects, he is registered as an architect in the State of New York. He serves on the editorial board of VM+SD magazine, and is a past national president of SEGD. He holds a B.S. in Mechanical Engineering from Louisiana State University and a Masters of Architecture degree from the University of Texas.
Read more about Peter Dixon and his work with Prophet.
Watch Peter Dixon’s presentation on Prophet’s Six Sources of Inspiration.