Paul Diamond

Paul Diamond

Experience Design Lead for Microsoft Experience Centers


Member Since

October 2023

I am a Store Design & Production Lead at Microsoft Experience Centers, where I create high-impact demos and experiences that showcase the best of Microsoft’s products and services. With over 10 years of experience in retail design, product management, and experiential marketing, I have a proven track record of delivering innovative and engaging solutions that drive customer loyalty and brand love.

My passion for technology, creativity, and customer interaction has led me to work on diverse and exciting projects, such as Microsoft’s Flagship London Store Design, Microsoft Visitor Center Redesign, several Xbox Console Launches, and the Surface and Liberty collaboration in London, which won several awards for its original and immersive concept. I am always on the lookout for new trends and inspiration, whether it is from traveling, exploring the outdoors, or spending the day looking for new brand activations in cities I’m visiting. I believe in the power of ‘peak moments’ to create lasting impressions and emotional connections with customers, and I strive to achieve this vision with every experience I design and deliver.

My super power is

Creating unique brand experiences that shares features of products and creates emotional connection with brands.

Practice Area

Branded Environments, Exhibition, Placemaking, Public Installation

Focus Area

Augmented (AR/VR), Brand, Destination Experiences, Digital, Exhibition, Graphic, Interactive, Signage


Retail, Visitor Centers