Michael Borosky

My career can be divided into two simple worlds: nouns and verbs. Yes, I’ve made things (that’s the noun part). In fact, lots and lots of things. Things you’d recognize out in the world: identities, packaging, environmental graphics, collateral, advertising, and websites. I’ve been fortunate to have used this side of my brain for clients like Apple, Virgin America Airlines, Levi’s, Williams-Sonoma, Disney, One Laptop per Child, and Kodak, among many others.

I’ve also helped change things (the verb part), using human-centered design as a strategic lever to illuminate, educate, and transform behaviors and experiences. While at Eleven, I developed and led the experience design discipline for clients like Chevrolet, Google, Dignity Health, SFO, and Pella. I helped reimagine and curate experiences for auto dealerships, healthcare environments, retail settings, and national showrooms.

I’m currently consulting pro bono with the TED Fellows and nurturing a concept I developed for a SXSW talk called Wayknowing (wayknowing.com).