Danny Roberts

Working in Graphic Design, Advertising, Signage & Wayfinding for 25 years, Danny Roberts is Vice President of Advertising & Design at APCO Signs. His responsibilities include Branding & Identity, Marketing Strategy, Print and Collateral Material, Web & Digital Design, National Advertising Campaign, Exhibition Design, Product Design and R&D. He tends to implement a comprehensive approach when diving into design projects with much thought and planning given to materials and process details early in the project timeline.
Danny Roberts received the following Product/Industrial Design Awards:
• Best of NeoCon GOLD Award, 2015
for ELEVATE ® Floating Modular Signage (Signage & Wayfinding Category)
• IDEA SILVER Award, 2004
From IDSA (Industrial Designers Society of America)
For FullView ® Modular Sign System
• IDEA GOLD Award, 2000
From IDSA (Industrial Designers Society of America)
For Accord 15 ® Modular Sign System
Education: Art Institute of Atlanta, 1991 (Graphic Design/Visual Communications)
Danny Roberts is very involved in the Atlanta Chapter of SEGD. He participated on the Atlanta 2014 SEGD National Convention Committee, and produced Video for Conference.
Danny is a native Atlantan who enjoys flyfishing, caving, and primitive camping. Member of NGTO (North Georgia Trout Online), Trout Unlimited, and Southeastern Cave Conservancy. Danny often volunteers for stream restoration/clean up projects to improve stream flows for natural habitat in rivers and creeks of North GA.
Danny Roberts is an Atlanta Chapter Co-Chair.
View more of Danny Roberts’s work at APCO Signs. Connect with Danny on LinkedIn.