Based in Vancouver, Cristina holds a professional accreditation with the WELL Building Standard, which focuses on human health and wellness in the built environment. This, combined with her Honours Bachelors Specialization in Psychology and Sociology from Queens University and extensive experience in branding, provides a unique perspective and understanding of how experiential graphic design contributes to placemaking. The WELL Standard has allowed her to understand the complete picture of human wellness, and how graphic design interacts with other features such as air purity and ergonomics to create holistically healthy spaces for people. Specifically through experiential graphic design, workplaces can become celebrations of brand identity, locality and artistry while fostering spatial familiarity. In this specialization of brand and wellbeing, Cristina provides strategic direction for a number of clients as well as facilitating stakeholder engagement in the brand development process and advising clients in carrying out communications strategies.
Branded Environments, Placemaking, Strategy/Research/Planning, Wayfinding
Brand, Equitable Design, Graphic, Signage
Corporate, Cultural, Education, Entertainment, Healthcare, Museums, Recreation, Retail, Sports, Transportation, Urban + Civic, Visitor Centers, Workplace