Cathy Sigmond

Cathy Sigmond



Member Since

June 2023

Cathy Sigmond is a human-centered researcher with a deep love for experience design. As Head of Strategy at Kera Collective, a boutique research consultancy serving the informal learning sector, Cathy leads research studies for museums and designers to help them understand and empathize with their audiences to make human-centered decisions. Her work has influenced museum experiences across the United States and abroad, from mobile websites to large-scale national exhibitions. Cathy sees human-centered research and experience design as innately intertwined and is dedicated to using research as a tool to shape experiences that spark curiosity and that ultimately do good for people. She particularly enjoys the rapid, iterative nature of design-based research and the deep insights that come from qualitative research, especially on projects exploring how people interact with the digital and built environments.

Prior to joining Kera Collective, Cathy was part of teams at the Peabody Essex Museum, the Museum of Science, the Harvard Museums of Science and Culture, and the National Constitution Center, experiences which cemented her love for the amazing people who support, visit, and work in museums. Cathy shares her passion for experience design research widely by guest lecturing for graduate programs (including the Fashion Institute of Technology’s Exhibition and Experience Design Program and the Pratt Institute’s School of Information), writing for Kera Collective’s Learning Hub, and conference speaking. She served as the co-chair of the Museum Computer Network’s Human-Centered Design group for 3 years, and today is an active member of the Visitor Studies Association and EPIC, a nonprofit dedicated to promoting the practice of ethnography to create value in industry, organizations, and communities.

Practice Area

Exhibition, Strategy/Research/Planning

Focus Area

Brand, Exhibition, Interpretive


Cultural, Education, Museums