AJ Goehle

AJ Goehle



Member Since

February 2015

As CEO, AJ leads the company’s efforts working with clients to conceptualize, design, and produce highly ambitious projects. Her project work includes managing the content and design team while focusing on client engagement and alignment with key project stakeholders. AJ is responsible for oversight of the creative strategy, content development, visitor experience planning, design, and development for all projects, while also ensuring the integration of all graphic elements. She works with clients and the design team to facilitate, develop, and maintain the experience aesthetic for projects; and to ensure that the stories are communicated and dimensionalized with direction and impact.
AJ is an active member of AAM, ASTC, AIGA, SEGD, and the Women Presidents’ Organization. She serves as co-chair of AAM’s Traveling Exhibitions Network, an Eastern Board Member for the Themed Entertainment Association and Steering Committee Member for Chicago Museum Exhibitors Group. She has worked with a diverse group of clients including the Chicago Children’s Museum, Robert R. McCormick Foundation, DuPage Children’s Museum, Museum of Science and Industry, First Church of Christ Scientist, John Deere, Exelon, MacArthur Foundation, The Field Museum, National Music Museum, Buffalo History Museum, Milwaukee Public Museum, among many others.
BFA Communications Design, Syracuse University
MBA Executive Management, University of Illinois
View more of AJ Goehle’s work at Luci Creative. Connect with AJ on LinkedIn.

Practice Area

Branded Environments, Exhibition, Strategy/Research/Planning

Focus Area

Brand, Equitable Design, Exhibition


Corporate, Cultural, Museums, Visitor Centers