Meet the Wayfinders

World’s experts lead workshop April 23 in San Francisco.

The chief designer of Legible London, information designers from City ID, and experts from MERJE, Kate Keating Associates, Hunt Design, and Studio SC will lead the SEGD Wayfinding Workshop April 23 in San Francisco. You’ll find the state-of-the-art in wayfinding—from placemaking and visitor impact to open data and living maps. Seats are limited; register today!

Hosted at Intersection for the Arts, 925 Mission Street in San Francisco, the SEGD Wayfinding Workshop will include sessions led by the world’s top wayfinding experts:

Tim Fendley| Applied Wayfinding | Toward a Smart(er) City
Hear from the chief designer of Legible London about how Open Data and Living Maps are enabling advanced user experiences in cities around the globe!

David Gillam and David Figueroa | City ID| Global Wayfinding: Integrated Research
City ID is world-renowned for its user-centered process and rigorous research and planning approach to information systems for cities, municipalities, and campuses. Learn from them how user insights can be translated into state-of-the-art wayfinding systems.  

Wayne Hunt| Hunt Design | John Bosio| MERJE | Connecting People to Place
First and always, the role of wayfinding is to connect people with place. These two designers have worked with hundreds of cities and campuses, using brand, storytelling, and communication design to create a memorable sense of place.

Julie Vogel| Kate Keating Associates | Mark Sandersand Billy Chen| Studio SC | (Re)Development Destinations
Both of these firms excel in wayfinding for complex built environments, including healthcare and government campuses. Learn from these experts how signage and wayfinding can transform and shape place, provide a renewed sense of identity, and connect users with brand and mission.

Lauren Kelly| Mustard Square | Vicki Sundstrom| Arora Engineers | The Future of Wayfinding
The dream team: technology entrepreneur Lauren Kelly, who develops new tools for streamlining and automating the documentation, management, and maintenance of assets and their physical locations, and Vicki Sundstrom, a former airport sign program manager who helped innovate the wayfinding experience at San Francisco International Airport.

Limited seats are available for the SEGD Wayfinding Workshop; register today!

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Upcoming SEGD Events

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