In the SEGD Professional Development and Skills Survey,firm leaders outlined the top skills they expect their team to develop, including project management, business development and business planning/strategy. These skills are especially important to mid-level designers who are moving into management roles and senior-level staff.
In response, SEGD will host the inaugural SEGD Management for Designersevent, April 27 in Chicago.
In order to provide the best insight in developing these essential skills, the one-day event event will feature a talented programof speakers from both within and outside of the design profession. Attendees will have the opportunity to learn from leaders in business and participate in dialogues with each other.
Meet the 2018 SEGD Management for Designers speakers:
- Shannon Hackley,Principal/Owner, Shannon Leigh Associates: Shannon Hackley has 30 years of hands-on signage-specific experience. Her degree in communications from University of California-Berkeley has taught her how to think and run a business and her years in the field have given her the hands-on experience to design complex wayfinding programs. A seasoned project manager who knows how to set realistic expectations for clients and their budgets, Shannon is the visionary who knits together stakeholders and sets the rudder for project success.
Session: Business Development: Consultative Selling
- Julie Maggos,Senior Associate, IA Interior Architects: Julie Maggos helps organizations communicate within their workplaces to convey their messages, share their story and engage their visitors and employees. Working closely with the client and IA interior design team, she is responsible for planning and executing visual design solutions appropriate for a given context. Her specialties include environmental graphic design, wayfinding and architectural signage, retail and exhibit design, identity and branding, print design and multimedia presentations and video production.
Session: People Dynamics: Practicing Practice
- Mike McCarthy,Vice President, DCL; Board Member, SEGD: Mike McCarthy is Vice President at Design Communications Ltd. (DCL), an internationally recognized custom manufacturer of architectural specialty products. He received a dual degree from the University of Massachusetts Dartmouth, where he double majored in Mechanical Engineering and Visual Art. Mike joined DCL in 1999 as a member of the engineering department. He now directly oversees DCL’s Boston and New York offices.
Session: Budgets for Designers: Managing Time and Fees
- Shel Perkins,President, Shel Perkins & Associates: Shel Perkins is a graphic designer, management consultant and educator with more than 20 years of experience in managing the operations of leading design firms in the United States and the United Kingdom. He provides management consulting services to a range of creative firms in both traditional and new media. He has written the Professional Practice column for STEP magazine, the Design Business newsletter for AIGA, the Design Firm Management column for Graphics.com and the best-selling book, Talent Is Not Enough: Business Secrets For Designers.
Sessions: Business Planning: Strategy and Structure; Contracts for Designers: Managing Agreement Terms and Conditions
- Pia Sachleben,Senior Environmental Graphic Designer, Gensler: Pia Sachleben has 12 years of experience working within the built environment alongside strategists, interior designers, and architects, enhancing user experiences through the design of curated brand moments and strategic wayfinding systems. Pia brings a deep understanding of experience mapping, user navigation, fabrication methods and overall project efficiencies. Skillful in collaboration and an overall team player, she leads project teams from concept to execution and uses her experience to mentor junior staff in best design practices.
Session: People Dynamics: Sustain and Motivate your Design Team
- Kristy Sieve,Client Lead, Kolar Design: Kristy Sieve has been with Kolar Design since 2014. The Kolar team brings multidisciplinary experience to each project, thinking outside the box to design innovative, people-focused solutions for their clients' success. Kristy likes to ask the questions that guide clients to explore their identity on a deeper level and then establishes a visual connection between the client and the design of their space through the use of branding and placemaking.
Session: People Dynamics: Coaching and Mentoring Young Designers
Are you ready to grow your skills and become a better manager? Join these leaders for the 2018 SEGD Management for Design event. Register now!