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HOK's Experience Design group's new creative director, Jeff Lancaster, brings more than two decades of experience in creating compelling brand experiences for clients in retail, technology, workplace, and higher education to their Los Angeles studio.
Lancaster has worked in blending brand design and architecture to better leverage the power of applying brand strategy to the design of physical space.
“Jeff brings expertise in brand design and strategy to the group and is a confident communicator and leader with a vision,” said Tom Polucci, global director of interiors at HOK. “He brings enthusiasm and energy that will inspire both our Experience Design clients and his new HOK colleagues.”
Lancaster has experience in all aspects of the design and implementation of built projects, from concept development to fabrication and final delivery.
“HOK places the highest value on design excellence,” said Lancaster. “I am excited to join such a talented, passionate team and look forward to helping HOK define the future of design while exceeding our clients’ expectations.”
Lancaster joins Daniel Meeker, director of operations, and Caroline Hinrichs, director of business development, as part of HOK's global Experience Design leadership group.
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