2017 Insight Award Honoree

The M.D. Anderson Cancer Center launched their ground-breaking integrated wayfinding system in 2004 with the help of fd2s, inc. and have funded an active, respected Graphics and Wayfinding Group within their organization that has maintained and enhanced the system (with the help of user research and prototyping) over the last 10 years as facilities doubled to 18 million square feet. Today they are piloting indoor location technology—another big leap in usefulness for patients and visitors. They have worked and consulted with SEGD members for years.