Collaborating with Trammel Crow Company and LMN Architects, Michael Courtney Design designed signage and graphics for the new 21-story Midtown 21 in Seattle. The contemporary design of the building identification, interior graphics and wayfinding elements uses a mix of dimensional and curved sign shapes with a color palette of deep charcoal, stainless steel letters and colorful graphics in the garage. The shape and form of wayfinding elements are customized to echo specific architectural details on the building facade.
“We created prototypes of the curved directional signs using simple paper models. This method was a more economical way to confirm the shape and show the client the idea and scale of the elements,” says Michael Courtney, principal of Michael Courtney Design.
The project is positioned to attract tenants in the Seattle tech community. The Denny Triangle location is a few blocks from the booming South Lake Union technology and science neighborhood, three blocks from the downtown Retail Core and adjacent to the largest concentration of 4-star hotels in the city.
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